NEW! Product Marketing Manager - Financial Institution

AMBITION GROUP SINGAPORE PTE. LTD.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking a marketing professional to implement strategic go-to-market plans, enhance product visibility, and develop targeted marketing campaigns. Candidates should possess prior experience in the financial industry. The role emphasizes strong collaboration and creativity in marketing delivery.

Qualifications

• Prior experience in the financial industry required.

Responsibilities

• Implement strategic go-to-market plans to drive sales.
• Enhance product visibility through targeted marketing.
• Craft compelling value propositions and marketing content.
• Develop marketing materials for product launches.
• Collaborate with cross-functional teams to achieve objectives.
• Oversee post-campaign reviews and evaluate effectiveness.

Skills

Strategic marketing planning

Targeted marketing campaigns

Cross-functional collaboration

Content creation

Attention to detail

Job description

• Contract role
• Implement strategic go-to-market plans to drive sales and increase market share for products.
• Enhance product visibility through targeted marketing campaigns, distribution training, sales tool creation, and partnership efforts, collaborating with product managers, sales teams, compliance, and stakeholders to expand market share.
• Craft compelling value propositions, messaging, and marketing content based on insights and data, tailored for key target audiences.
• Develop and create below-the-line marketing materials for product launches, showcasing unique selling points and addressing customer pain points. This includes brochures, playbooks, eDMs, webpages, videos, and other content.
• Collaborate with cross-functional teams (Business Development, Product, Corporate Affairs, Segments, Business Analytics, etc.) to meet business, commercial, and marketing objectives for the year.
• Focus on flawless execution, teamwork, attention to detail, creativity, and strong coordination of timelines and budgets to manage marketing deliverables.
• Oversee post-campaign reviews, tracking KPIs, gathering insights, and evaluating campaign effectiveness to identify key takeaways for future initiatives.

Requirements

Prior experience in financial industry

Interested applicants please send your resume in MS Word format and attention it to Rachel Yeo (R22104385).

Shortlisted candidates will be notified

Data provided is for recruitment purposes only

www.ambition.com.sg

EA Registration Number: R22104385

Business Registration Number: 200611680D. Licence Number: 10C5117