MarTech Analytics Consultant

VERTIS DIGITAL PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A digital solutions company in Singapore is seeking a MarTech Analytics Consultant to lead the design and implementation of marketing technology solutions aimed at driving business growth and enhancing customer engagement. The ideal candidate will have significant experience in digital analytics and must be proficient in tools like Adobe Analytics and Google Tag Manager. This position offers competitive pay and continuous development opportunities in an international work environment.

Benefits

Competitive pay

Medical benefits

International and multicultural work environment

Continuous training and development opportunities

Birthday leave

Qualifications

• 5 years of hands-on experience in digital analytics or web/mobile data tracking.
• Proven experience implementing analytics solutions.
• Strong understanding of analytics frameworks and user behavior measurement.

Responsibilities

• Lead the design and implementation of marketing technology solutions.
• Ensure proper data collection and user behavior analysis.
• Create and maintain custom dashboards to track key metrics.

Skills

Experience in digital analytics

Proficiency in Adobe Analytics

Understanding of Tag Management Systems

Problem-solving skills

Knowledge of HTML, CSS, JavaScript

Education

Bachelor’s degree in marketing, Data Analytics, Computer Science, or related field

Tools

Adobe Analytics

Google Analytics

Google Tag Manager

Adobe Launch

Job description

About Us

Innovate. Create. Elevate.

At Vertis, we are on a mission to constantly innovate and create exceptional digital solutions. Our goal is to elevate our clients’ brands and the experiences they deliver to their customers through the power of technology-driven creativity. Our people are the catalyst, empowering our clients to successfully transform their businesses - join our team of able, confident, and motivated superstars.

About the job

We are seeking a MarTech Analytics Consultant to lead the design, implementation, and optimization of marketing technology solutions that drive business growth and enhance customer engagement. The ideal candidate will have a strong background in HubSpot, Marketo, Adobe Campaign, and related marketing platforms, with the ability to translate client requirements into scalable and effective marketing automation strategies.

Key Responsibilities

• Implement and configure analytics solutions using Adobe Analytics (Adobe Web SDK) or similar for web and mobile platforms.
• Ensure proper data collection, event tracking, and user behavior analysis.
• Utilize tag management systems to deploy and manage tracking tags, rules, and data layers.
• Create and update tags, rules, and data layers to capture business-critical data.
• Troubleshoot and resolve tag-related issues in real-time.
• Create and maintain custom dashboards to track key metrics across platforms.
• Automate reporting to deliver performance insights to business stakeholders.
• Conduct quality assurance tests to ensure data accuracy and integrity across platform.
• Collaborate with development teams to validate analytics implementations and resolve any tracking issues.
• Support integration and setup of cross‑channel tracking across various analytics tools (cross‑platform analytics) to provide unified insights across web, mobile, and other digital channels.
• Work closely with marketing, development, and product teams to align analytics with business goals.
• Provide training on analytics tools and reporting best practices.
• Attend all the required training.

Requirements and Qualifications

• Bachelor’s degree in marketing, Data Analytics, Computer Science, Information Systems, or a related field (or equivalent practical experience).
• 5 years of hands‑on experience in digital analytics, MarTech, or web/mobile data tracking implementation.
• Proven experience implementing analytics solutions using Adobe Analytics (preferably Adobe Web SDK), Google Analytics, or similar platforms.
• Demonstrated background working with Tag Management Systems (TMS) such as Adobe Launch, Google Tag Manager, or Tealium.
• Strong understanding of analytics frameworks, event tracking, and user behavior measurement across web and mobile platforms.
• Proficiency in troubleshooting and debugging tag‑related issues using browser developer tools and debugging utilities.
• Working knowledge of HTML, CSS, JavaScript, or other scripting languages used for analytics implementations (a strong plus).
• Strong problem‑solving skills with the ability to identify data issues and recommend effective solutions.
• Detail‑oriented with a strong focus on data accuracy and consistency.

Benefits

• Competitive pay
• Medical benefits
• International and multicultural work environment
• Continuous training and development opportunities
• Birthday leave to celebrate your special day
• Career growth in a dynamic, fast‑growing company

Our Hiring Process

After submitting your application, our Talent Acquisition team will review your profile. If your skills and experience align with the role, we will get in touch to discuss the next steps. Please be cautious of recruitment fraud, only engage with emails from our official that end with @vertis.digital domain.

Vertis is proud to be an Equal Opportunity Employer. We believe that diversity of thought, background, and experience drives innovation and success. That's why we’re committed to building and nurturing a team that reflects a wide range of perspectives, abilities, identities, and experiences. At Vertis, every voice matters, and together, we achieve more. We appreciate all applications; however only shortlisted candidates will be contacted. Thank you for your interest.

The use of artificial intelligence tools, including language models such as ChatGPT, during the interview process is strictly prohibited and will result in the disqualification of your application.

Singapore Citizens are welcomed to apply.