Marketing Strategy & Operations Manager

SOURCEO PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A technology-driven marketing firm in Singapore is seeking an experienced marketing operations leader to drive strategic business objectives. This role involves overseeing marketing planning, budget tracking, and collaboration with analytics teams. The ideal candidate has over 7 years of experience in marketing, strong analytical skills, and familiarity with data visualization tools. Competitive compensation and opportunities for innovation within the marketing sector are offered.

Qualifications

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset.
• Solid understanding of marketing funnels and ROI frameworks.

Responsibilities

• Lead quarterly and annual marketing planning cycles.
• Partner with performance marketing to develop reporting frameworks.
• Oversee budget tracking and resource planning.

Skills

Marketing operations

Business analytics

Strong analytical skills

Proficiency in Excel

Data visualization tools

Education

7 years of experience in marketing

Tools

Tableau

Power BI

SQL

BigQuery

Job description

Key Responsibilities

• Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
• Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
• Partner with marcomm team to collate insights and drive continuous improvement.
• Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
• Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

Preferred Qualities

• Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
• Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

Qualifications

• At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
• Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
• Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
• Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.