Marketing Strategist (LinkedIn Specialist)

Cultivar Staffing & Search; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A recruitment solutions firm in Singapore is seeking a Marketing Strategist specializing in LinkedIn. In this role, you'll craft and execute marketing strategies, manage LinkedIn presence, and consult clients on branding. Ideal candidates have extensive digital marketing experience, particularly with LinkedIn, and possess strong copywriting skills. This is an opportunity to shape marketing direction in a growing company focused on impactful talent solutions.

Qualifications

• Minimum 3 years of experience in digital marketing, especially LinkedIn.
• Strong understanding of personal branding and recruitment marketing.
• Proven skills in creating engaging content for LinkedIn.

Responsibilities

• Develop and execute a LinkedIn-centric marketing strategy.
• Manage the company LinkedIn presence and campaigns.
• Consult clients on LinkedIn for branding and hiring.
• Create content strategies and templates for clients.

Skills

LinkedIn marketing

Digital marketing expertise

Copywriting for LinkedIn

Brand building

Tools

Canva

Buffer

LinkedIn Analytics

Job description

Marketing Strategist (LinkedIn Specialist)

Job Description:

About Cultivar Asia:

Cultivar Asia is a forward-thinking recruitment and HR solutions firm headquartered in Singapore, serving a diverse range of clients across Southeast Asia. We are on a mission to deliver impactful talent solutions while expanding our brand visibility across platforms like LinkedIn. We believe in doing business with heart, and that includes how we engage our team and our clients.

The Role:

We are seeking a seasoned Marketing Strategist who specializes in LinkedIn to support both our internal brand-building efforts and advise clients on elevating their employer branding, thought leadership, and social engagement. You will play a pivotal role in crafting compelling narratives, designing marketing funnels, and launching measurable campaigns that generate visibility, leads, and meaningful relationships.

Key Responsibilities:

• Develop and execute a LinkedIn-centric marketing strategy aligned with our business goals (B2B lead generation, recruitment branding, employer engagement).
• Build and manage our company LinkedIn presence, including company page updates, article planning, campaign execution, and analytics reporting.
• Collaborate with leadership to amplify their personal branding via content calendars, post drafts, and engagement plans.
• Monitor LinkedIn analytics and performance metrics to iterate and improve campaigns.
• Provide consulting to clients on how to leverage LinkedIn for branding, hiring, and business development.
• Create client-facing content strategies, post templates, and campaign playbooks.
• Train clients and their teams (when required) on best practices for profile optimization, content, and network building.

Content & Campaigns

• Write, edit, and publish posts that reflect Cultivars brand tone: sharp, witty, professional, and human.
• Ideate and launch thematic campaigns (e.g., hiring drives, case studies, thought leadership series).
• Work with design and media tools (Canva, scheduling apps, analytics dashboards) to deliver high-quality visual and written content.

Requirements:

• Minimum 3 years of experience in digital marketing, with proven expertise in LinkedIn marketing.
• Strong understanding of personal branding, B2B engagement, and recruitment marketing.
• Excellent copywriting skills tailored for LinkedIn audiences (short-form, storytelling, strategic).
• Experience with tools like Canva, Buffer/Hootsuite, LinkedIn Analytics, and CRM tools.
• Bonus: Experience working with recruitment agencies or HR-related industries.

Who You Are:

• A strategic thinker who balances creativity with commercial results.
• Comfortable operating independently and engaging stakeholders at senior levels.
• Up to date with LinkedIns latest algorithm shifts, trends, and platform tools.
• Proactive, curious, and obsessed with good content and good people.

Why Join Us:

• Be part of a nimble, values-driven company that is growing across Asia.
• Lead and shape the marketing direction for a brand with purpose and vision.
• Work with a founder-led team that values results, initiative, and heart.

Interested candidates are invited to send in your resume in MS Word Format* stating your past work experience, reasons for each leave, past and expected remuneration. We regret to inform that only shortlisted candidates will be notified.

By submitting an application to us, you will be deemed to have agreed for us to collect, use and disclose your personal data which you have submitted to your prospective employers, for the purpose of job search, and/or other services which you have consent us to perform on your behalf.

EA License: 19C9782 (Cultivar Asia Pte Ltd)

EA Personnel: R1326341 (Ng Zhenyu)

UEN:201715475K