Marketing Specialist / Senior Marketing Executive (Immediate starter)-6681

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading HR advisory firm in Singapore is seeking a Senior Marketing Executive to plan and execute marketing campaigns, manage social media, and conduct market research. The ideal candidate should have a Bachelor's degree in Marketing and at least 2 years of experience with Facebook and Google Ads. This role offers a salary of $4300-$4800 and involves collaborative work with internal and external teams.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns.

Responsibilities

• Plan, execute, and monitor marketing campaigns (online and offline).
• Manage social media platforms for consistent content creation.
• Conduct market research to identify trends and insights.

Skills

Social media management

Campaign performance analysis

Market research

Content creation

Digital marketing

Education

Bachelor’s degree in Marketing

Diploma in Digital Media

Tools

Google Analytics

Meta Business Suite

Shopify

Job description

Senior Marketing Executive

Working Hours: Mon to Fri, 9am to 6pm

Salary: $4300-$4800

Location: Jalan Kilang (Nearest MRT: Redhill)

Key Responsibilities:

• Plan, execute, and monitor marketing campaigns (online and offline) to promote products and services.
• Manage social media platforms, ensuring consistent content creation, posting, and engagement.
• Coordinate with internal teams and external partners for campaign execution.
• Assist in organizing promotional events, trade shows, and product launches.
• Conduct market research to identify trends, competitor activities, and customer insights.
• Track, measure, and report on the effectiveness of marketing campaigns.
• Support in the development of marketing materials such as brochures, presentations, and digital assets.
• Maintain and update the company’s website and online platforms.
• Work closely with the sales team to align marketing strategies with business objectives.

Marketing Specialist

Work Hours: Mon-Fri 9AM - 6PM

Starting Salary: $3500-3700

Location: Paya Lebar Rd

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
• Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2 years of hands‑on experience managing Facebook and Google Ads campaigns