Marketing Specialist (Paid Ads) | Up to $3,000 - $3,600 Basic + PB

Recruit Now; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment agency in Singapore is seeking a Marketing Specialist (Paid Ads) to manage and optimize paid campaigns on Facebook and Google. The ideal candidate should have at least 2-3 years of experience in digital advertising, a strong understanding of Shopify, and a background in e-commerce marketing. Responsibilities include designing ad creatives, monitoring campaign performance, and conducting A/B testing. Competitive salary and benefits are offered.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or Communications.
• 2-3 years of experience managing Facebook and Google Ads.
• Strong knowledge of Shopify and ad performance factors.

Responsibilities

• Plan and optimize paid campaigns across Facebook and Google Ads.
• Design engaging ad creatives for paid media campaigns.
• Monitor campaign performance and adjust strategies based on KPIs.
• Manage Shopify elements related to ad performance.
• Conduct A/B tests to identify high-performing combinations.
• Leverage analytics tools to improve performance.
• Stay updated on digital advertising trends.

Skills

Campaign optimization

Ad creative design

Performance analysis

E-commerce marketing

A/B testing

Google Analytics

Shopify proficiency

Education

Bachelor’s degree in Marketing or related field

Tools

Facebook Ads

Google Ads

Meta Business Suite

Shopify

Job description

Marketing Specialist (Paid Ads) | Up to $3,000 - $3,600 Basic + PB

5 days work week | 9am - 6pm

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
• Design and develop engaging, high‑converting ad creatives — both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
• Collaborate cross‑functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high‑performing combinations.
• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.
• Stay current on digital advertising trends, creative best practices, and platform algorithm updates.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2–3 years of hands‑on experience managing Facebook and Google Ads campaigns, preferably in a DTC e‑commerce setting.
• Strong proficiency in Shopify, with working knowledge of how product catalog, landing pages, and tracking setups impact ad performance.

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