Marketing Specialist

TAG ESPRESSO PRIVATE LIMITED; Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

A growing digital marketing company based in Singapore is seeking a digital marketing specialist to enhance their online presence through creative storytelling. The role involves managing content creation for social media platforms, executing marketing campaigns, and analyzing performance to optimize strategies. Candidates should have at least one year of experience, a strong grasp of social media marketing, and be fluent in English and Chinese. This position offers the opportunity to work with a dynamic team in the coffee and lifestyle sector.

Qualifications

• 1+ year of experience in digital marketing or social media management is required.
• Strong understanding of social media marketing and branding.
• Experience in coffee or lifestyle brands is preferred.

Responsibilities

• Manage content creation for various platforms.
• Plan and execute online marketing campaigns.
• Grow community engagement and brand visibility.
• Analyze performance data to optimize strategy.

Skills

Digital marketing

Social media management

Fluency in English and Chinese

Creativity

Attention to detail

Job description

Join us to build Tag Espresso’s digital presence through creative storytelling and content marketing.

Responsibilities

• Manage content creation for Instagram / TikTok / Xiaohongshu
• Plan and execute online marketing campaigns
• Grow community engagement and brand visibility with KPI
• Analyze performance data and optimize content strategy
• Coordinate with store teams and media production

Requirements

• 1+ year experience in digital marketing or social media management
• Strong understanding of SMM, short-form video, and branding
• Fluent in both English and Chinese
• Experience in coffee / F&B / lifestyle brands preferred
• Creative, proactive, detail-oriented

Send your portfolio & CV to: [e-mail]