Marketing Specialist

AUX; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A marketing firm based in Singapore is looking for a Marketing Specialist to support branding, manage overseas promotions, and conduct market research. The ideal candidate possesses at least 2 years of marketing experience, is bilingual in Chinese and English, and has strong copywriting and event planning skills. This role offers opportunities to collaborate on various marketing initiatives and support brand management efforts.

Qualifications

• Minimum 2 years of marketing experience required.
• Training in marketing management, advertising design, copywriting, and advertising law is preferable.

Responsibilities

• Collaborative support for establishing overseas new sales division promotion systems.
• Assist with brand asset management and trademark administration.
• Support brand image management and public relations copy drafting.
• Assist with overseas market research and analyzing consumer profiles.
• Procure imported materials and manage product pricing.
• Perform other ad-hoc tasks.

Skills

Bilingual in Chinese and English

Proficient in Microsoft Office (Word, Excel, PowerPoint)

Strong product copywriting skills

Excellent event planning capabilities

Cross-departmental communication skills

Large-scale event organization abilities

Education

Bachelor's degree in Advertising, Visual Communication, Marketing or related

Job description

Job Responsibilities

• Collaborative support for establishing overseas new sales division promotion systems (meetings/events, social media, official website, product materials);
• Assist with brand asset management, archiving graphic/video materials, and trademark administration;
• Support brand image management, drafting public relations copy, enforcing global brand material exposure standards, and auditing external communications data;
• Assist with overseas market research, analyzing air conditioner sales channels and consumer profiles;
• Procure imported materials;
• Product pricing management;
• Other ad-hoc tasks.

Qualifications

Education: Bachelor's degree or higher in Advertising, Visual Communication, Marketing, or related fields.

Skills: Proficient in Microsoft Office applications including Word, Excel, and PowerPoint.

Requirements:

• Bilingual in Chinese and English, with strong product copywriting skills and excellent event planning capabilities;
• Exceptional cross-departmental communication and coordination skills, along with large-scale event organization abilities;
• Training in marketing management, advertising design, copywriting, advertising law, trademark law, etc.

Minimum 2 years of marketing experience required; preference given to candidates with home appliance industry experience or advertising industry background.