Marketing Specialist

Dolby Laboratories; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading entertainment technology firm is seeking a Field Marketing Specialist to enhance brand awareness and execute marketing initiatives in Southeast Asia. The role involves conceptualizing strategic marketing programs and growing social media engagement. Ideal candidates will have strong communication skills and experience in partner marketing, contributing to the effective implementation of branding strategies. Join us to impact how entertainment is experienced globally.

Benefits

Excellent compensation

Challenging projects

Collegial culture

Qualifications

• Experience in executing partner marketing initiatives.
• Strong communication skills for maintaining partner relationships.
• Ability to analyze social media engagement metrics.

Responsibilities

• Conceptualize and execute strategic marketing initiatives.
• Grow social media engagement and manage outreach.
• Facilitate logistical arrangements for marketing events.

Skills

Strategic partner marketing

Social media engagement

Relationship management

E-commerce traffic generation

Job description

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits.

The Field Marketing Specialist shall be responsible for the support on the implementation and execution of partner marketing programs to create the brand awareness and to deliver Dolby’s key messaging consistently across all regions. The primary goal of this position is to support the effective implementation of programs to achieve brand stickiness regionally.

Main Duties

• Conceptualize and execute strategic partner marketing initiatives with partners in the Device, OTT, Pay-TV Operator and Cinema businesses for Dolby SEA, ANZ
• Maintain excellent working relationships with all Dolby’s partners in the region
• Grow social media engagement rates
• Manage and outline objectives and priorities to Social Media agency to provide successful social media and marketing outreach
• Manage and generate traffic to Dolby SEA e-commerce platforms
• Maximize Dolby’s brand awareness in SEA region
• Facilitate all logistical arrangement for marketing workshops, events and activities in SEA
• Compile and develop Case Studies and Power Point decks for note-worthy marketing activities and events
• Manage all outgoing promotional materials including articles and other marketing collateral to ensure appropriate messaging, adhering to Dolby’s brand guidelines.
• Maintain close and regular communication with Sales organization.

Key Responsibilities

• Drive the execution of the partner marketing programs (60%)
• Grow and drive social media engagement rates (20%)
• Manage and generate traffic to Dolby SEA e-commerce platforms (20%)

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