Marketing Specialist

Capco; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global consultancy in Singapore is seeking a Marketing Specialist to support the APAC Marketing team. The role involves executing marketing campaigns across various channels and creating engaging content to position the organization as a leader in financial services consulting. Ideal candidates have a relevant degree and 3+ years of experience in marketing with strong interpersonal skills. Competitive benefits and a focus on innovation are offered.

Benefits

Highly competitive benefits, including medical and dental insurance

Work culture focused on innovation

Qualifications

• 3+ years of marketing experience in agency, management consulting, financial services or B2B technology.
• Demonstrable experience working with online content.
• Excellent interpersonal skills, capable of communicating well with people at all levels.

Responsibilities

• Assist in planning, execution and measurement of digital marketing campaigns.
• Drive development of content-rich thought leadership and associated marketing assets.
• Monitor and report on campaign performance using tools like HubSpot.

Skills

Passionate

Digital savvy

Strong interpersonal skills

Excellent written communication skills

Proactive

Team player

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Google Ads

Job description

About Capco

Capco, a Wipro company, is a global technology and management consultancy specializing in driving digital transformation in the financial services industry. With a growing client portfolio comprising of over 100 global organizations, Capco operates at the intersection of business and technology by combining innovative thinking with unrivaled industry knowledge to deliver end‑to‑end data‑driven solutions and fast‑track digital initiatives for banking and payments, capital markets, wealth and asset management, insurance, and the energy sector. Capco’s cutting‑edge ingenuity is brought to life through its Innovation Labs and award‑winning 'Be Yourself At Work' culture and diverse talent.

We are/have

• Experts in Banking, Capital Markets, and Wealth and Asset Management.
• Rapidly expanding our Insurance sector capability.
• Specialising in Digital Transformation, Data Management & Data Analytics, Business & Finance Transformation engagements, and IT transformation and Change programmes.
• Committed to growing our business and hiring the best talent in the market.
• Focused on maintaining our agile and entrepreneurial culture.

About The Job

Capco is looking for a Marketing Specialist to join its growing team, supporting the APAC Marketing team in the execution of marketing campaigns and initiatives across Singapore, Hong Kong, Thailand, Malaysia and Middle East. The ideal candidate must be passionate, dedicated, engaging, energetic, digital savvy, have high integrity, and strong interpersonal skills. You should be willing to dive in and do everything from coordinating events, helping to create and distribute branded materials, draft social media copy, oversee the creation of blogs and articles and order giveaways for tradeshow events.

What You’ll Get To Do

• Assist in the planning, execution and measurement of digital marketing campaigns across omni‑channels (LinkedIn, Programmatic, Google Ads, email campaigns, etc.)
• Drive the development of content‑rich thought leadership and associated marketing assets for all channels (socials, events, sponsorships, webinars etc.)
• Monitor and report on campaign performance using tools like HubSpot, working closely with digital vendors.
• Collaborate with leaders and sales teams to align marketing efforts with strategic commercial goals.
• Create social media content to position Capco as a leader in financial services consulting.
• Support coordination of marketing campaigns and measure campaign success against pre‑defined metrics across multiple channels.
• Provide limited administrative support (ordering giveaways, client gifts, arranging sessions with senior stakeholders, submitting invoices, managing content trackers, etc.).
• Assist with management of creative requests from the business including project management with design, content writers, and third‑party agencies.
• Learn new marketing technologies and software platforms to support brand building and marketing reach.
• Maintain and update APAC marketing pages on the intranet and create internal marketing newsletters.

What You’ll Bring With You

• Bachelor’s degree in marketing, communications, public relations, journalism or related field.
• 3+ years marketing experience in agency, management consulting, financial services and/or B2B technology industry, with demonstrated ability to work effectively with a wide range of stakeholders.
• Proactive and independent worker who is also a team player and can build strong relationships with stakeholders.
• Demonstrable experience working with online content.
• Possess superb written and verbal communication skills.
• Excellent interpersonal skills, capable of communicating well with people at all levels of the company.
• Possess a high level of integrity, organization, and a results‑driven orientation.

Why Capco?

We are expanding our business rapidly across Singapore and Asia. You will work on engaging projects with some of the largest banking and insurance clients in the world, projects that will deliver significant transformation and change.

We Offer

Highly competitive benefits, including medical and dental insurance and a work culture focused on innovation and creation of lasting value for our clients and employees.

Additional Information

We warmly value diversity and inclusion and embrace our collective uniqueness – our culture is a strong, fresh, and invigorating difference from our competitors. We have been informed of several recruitment scams targeting the public. We strongly advise you to verify identities before engaging in recruitment related communication. All official Capco communication will be conducted via a Capco recruiter.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales