Marketing Solutions - Operations Associate-Marketing Solutions

Lazada; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading e-commerce platform in Singapore seeks a Marketing Solutions - Operations Associate to manage the delivery of advertising solutions. This role involves overseeing a team, ensuring high-quality campaign execution, and optimizing display advertising strategies. The ideal candidate has a Bachelor's degree in Marketing or Business, with over 3 years of experience in digital advertising operations. Strong communication and analytical skills are essential.

Qualifications

• 3+ years of experience in digital advertising operations.
• Strong analytical and problem-solving skills.
• Excellent communication and team management abilities.

Responsibilities

• Ensure smooth delivery of advertising solutions to brands and sellers.
• Manage a team to ensure high-quality execution of advertising campaigns.
• Monitor and report on sign-up rates and propose recommendations for growth.

Skills

Analytical skills

Problem-solving skills

Team management

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Campaign management platforms

Job description

Marketing Solutions - Operations Associate-Marketing Solutions

Advertising Campaigns Execution and Delivery

Ensure the smooth delivery of advertising solutions to brands and sellers

Manage a team of agents to ensure display advertising campaigns are executed to the highest standards, including but not limited to ensuring timely submission and quality control of campaign creatives, scheduling, capturing proof-of-executions

Support troubleshooting efforts for campaign delivery issues and provide solutions in a timely manner

Display Solutions Optimization and Growth

Monitor and report on sign-up rate and inventory for display solutions

Propose recommendations to boost sign-up rate and increase display solutions revenues, including but not limited to proposing price or bundling discounts for upcoming campaigns; proposing incentives for brands and sellers to adopt solutions

Seller Advertising Account Operations

Manage agents to handle brands and sellers' financial matters, including advertising balance top-ups, billing and invoicing

Collaborate with internal teams, including sales, product, and finance, to troubleshoot and resolve operational issues brands and sellers face

Ensure compliance with advertising guidelines, platform policies, and industry standards

Process and Efficiency Improvements

Develop and maintain best practices for campaign execution, documentation, and knowledge sharing

Conduct training sessions for internal teams and sellers on advertising products and operational processes

Identify opportunities for efficiency improvements in advertising operations

Job Requirements

Bachelor's degree in Marketing, Business, or related field

3+ years of experience in digital advertising operations

Strong analytical and problem-solving skills

Experience with campaign management platforms

Excellent communication and team management abilities

Knowledge of advertising industry standards and compliance requirements