Marketing / Senior Marketing Executive

CHEONGDAM SKIN PTE. LTD.; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

CHEONGDAM SKIN PTE. LTD. is seeking a Marketing Executive to support the Head of Marketing across Cheongdam Korean Skin Management, Cheongdam Aesthetics Clinic, and OxygenCeuticals SG.

The role covers strategy, digital marketing, content, events, influencer/PR management, and analytics to grow brand engagement. You will help plan campaigns, manage social media and website content, create digital assets, and analyze performance to inform decisions.

Qualifications

• Bachelor's or Diploma in Marketing, Communications, or related field.
• 1–3 years of marketing experience, preferably in beauty, skincare, aesthetics, or wellness.
• Proficiency with social media management, CMS, and basic design/video tools.

Responsibilities

• Assist in planning and executing marketing strategies and campaigns across brands.
• Manage social media content planning, creation, and scheduling across channels.
• Update websites with SEO-friendly content and coordinate with designers or agencies.
• Draft and manage campaigns via WhatsApp, EDM, and CRM; support paid digital campaigns and livestreams.
• Monitor campaign performance and provide insights to optimize results.

Skills

Social media management

Copywriting

Content creation

Campaign analytics

Project management

Education

Diploma or Bachelor's degree in Marketing/Communications

Tools

Canva

CapCut

CMS platforms

Job description

Job Description

We are looking for a Marketing Executive to support the Head of Marketing in developing and executing strategies across multiple brands, including Cheongdam Korean Skin Management, Cheongdam Aesthetics Clinic, and OxygenCeuticals SG. This role encompasses strategy, digital marketing, campaigns, content, events, influencer/Public Relations management, and analytics to drive brand growth and engagement.

Key Responsibilities

1. Strategy & Planning

   • Assist in planning and implementing marketing strategies and campaigns across all brands.

   • Conduct industry research, competitor analysis, and performance reporting to support decision‑making.

2. Digital Marketing & Content

   • Manage social media platforms: plan, create, schedule, and track content across channels.

   • Update and maintain websites with engaging, SEO‑friendly content.

   • Create digital assets, including banners, graphics, videos, templates, newsletters, and other marketing materials, and coordinate with designers or agencies.

   • Draft and execute WhatsApp, EDM, and CRM campaigns.

   • Support or manage paid digital campaigns and livestream initiatives.

3. Campaigns, Promotions & Events

   • Assist in planning and executing marketing campaigns, product launches, workshops, events, and promotions across digital and offline channels (including print, partnerships, and media).

   • Coordinate with internal teams and vendors to ensure smooth execution.

   • Monitor campaign effectiveness, track performance, and provide insights to optimize results.

   • Provide ad‑hoc marketing and administrative support as needed.

4. Influencer, Public Relations & Partnerships

   • Support collaborations with influencers, KOLs, media partners, and strategic brand partners.

   • Assist with media outreach, press releases, and Public Relations activities.

   • Track campaign outcomes and provide recommendations for improvement.

5. Brand & Analytics

   • Maintain consistent brand identity and messaging across all platforms.

   • Monitor and analyse marketing campaigns, social media, and CRM performance.

   • Track industry trends and competitor activity to support strategy development.

Qualifications & Skills

1. Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field.

2. 1–3 years of marketing experience, preferably in beauty, skincare, aesthetics, or wellness.

3. Basic proficiency in social media management, website CMS platforms, and basic design/video editing tools (e.g., Canva, CapCut).

4. Strong copywriting, content creation, and creative thinking skills.

5. Experience in campaign execution, influencer management, and analytics is a plus.

6. Excellent organizational, project management, and communication skills.

7. Passionate about beauty, skincare, and wellness trends.