Marketing Senior Manager

Motorist; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading technology firm in Singapore is seeking an experienced marketing leader to develop and execute integrated marketing strategies, drive app user acquisition, and oversee branding campaigns. Ideal candidates have over 6 years of marketing experience with a strong focus on leadership and digital marketing. Join a dynamic team where innovation thrives and strategies drive growth.

Qualifications

• Minimum 6 years in marketing with at least 2 years in a leadership role.
• Proven success in tech or startup environments.
• Deep knowledge of digital marketing and video production.

Responsibilities

• Develop and execute integrated marketing strategies.
• Lead and align multiple marketing sub-divisions.
• Manage marketing planning, budgeting, and ROI analysis.
• Plan and execute high-impact branding campaigns.
• Drive app user growth through organic channels.

Skills

Digital marketing

Content strategy

Social media

Analytics

Leadership

Job description

Key Responsibilities

Strategic Leadership & Planning

• Develop and execute integrated marketing strategies that strengthen brand equity, drive app user acquisition, and support business objectives.
• Lead and align multiple marketing sub-divisions to ensure strategic cohesion and efficient collaboration.
• Manage marketing planning, budgeting, and ROI analysis to achieve measurable outcomes.

Branding & Campaign Management

• Plan and execute high-impact branding campaigns that reinforce market leadership and drive awareness.
• Oversee campaign conceptualization, execution, and optimization across digital, social, and offline channels.
• Ensure excellence in media fulfilment, supporting both internal teams and external clients with strong creative delivery and performance.
• Drive success on TikTok and other emerging platforms through trend-based content, storytelling, and community engagement.
• Explore creative campaigns such as blind box activations, PR stunts, and interactive engagements that capture public attention and generate buzz.
• Explore offline initiatives, including event collaborations, brand activations, and experiential campaigns that strengthen brand visibility.

App User Acquisition & Organic Growth

• Develop and implement strategies to grow app users through organic channels, leveraging PR, partnerships, and content ecosystems.
• Work closely with Product and Growth teams to improve acquisition funnels and user retention through community engagement and organic strategies.
• Use analytics and attribution models to identify high-performing initiatives and scale effectively.

Partnerships, Influencer Marketing & PR

• Build and nurture long-term media and influencer partnerships to extend marketing reach and strengthen brand credibility.
• Negotiate and manage partnership agreements with media houses, agencies, and brand collaborators.
• Develop influencer strategies that balance short-term impact with sustainable relationship-building.
• Oversee public relations efforts, including press communications, interviews, and thought leadership opportunities.

Content, Video & Social Media Production

• Lead creative content and video production to deliver engaging storytelling aligned with marketing objectives.
• Supervise content strategy for all digital and social platforms, ensuring consistent tone, visual quality, and message alignment.
• Champion innovative formats such as short-form video, interactive campaigns, and community-driven content.

Innovation & Technology

• Champion the adoption of AI and emerging marketing technologies to enhance performance and workflow efficiency.
• Continuously stay ahead of marketing trends, exploring new tools, formats, and consumer engagement methods.
• Foster a culture of innovation and experimentation within the marketing team.

Marketing Operations & Team Development

• Oversee marketing operations to ensure efficiency, timely execution, and accurate performance tracking.
• Mentor and develop team members across all marketing functions to nurture talent and strengthen leadership depth.
• Collaborate with the Head of Marketing on strategic direction, structure optimization, and team alignment.

Requirements

• 6+ years in marketing, with at least 2 years in a leadership role driving transformation or scaling teams.
• Proven success in tech or startup environments, preferably in consumer-facing businesses. Strong track record in both performance marketing and brand building.
• Regional experience across Southeast Asia is a plus.
• Deep knowledge of digital marketing, content, social media, and video production.
• Analytical, commercially minded, and comfortable working with KPIs and ROI metrics.
• Entrepreneurial, adaptable, and thrives in high-growth, fast-moving environments.