Marketing and Sales Executive (Modern Trade FMCG)

LOTTE Confectionery (S.E.A.) Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A prominent FMCG company in Singapore is seeking an experienced marketing professional to drive growth and profitability through key account management and marketing initiatives. The role involves planning and executing campaigns, managing digital presence, and building strong relationships with retail partners. Ideal candidates should possess a Bachelor’s degree in Marketing or Business Administration, along with 2-4 years of relevant experience in FMCG marketing and sales. This is a full-time position based in Singapore, offering a 5-day work week.

Qualifications

• 2-4 years in FMCG marketing and/or sales required.
• Experience in Modern Trade is a must.
• Experience using Photoshop for marketing activities.

Responsibilities

• Plan and execute ATL/BTL campaigns and manage budgets.
• Monitor trends and analyze competitors.
• Achieve monthly sales targets and manage product listings.
• Establish and maintain strong partnerships with buyers.

Skills

Key Account Management

Sales Executive

Proficiency in MS Office Suite

Proficient in Photoshop

Tech-savvy

Social media management

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Overview

Purpose: Drive growth and profitability by leading marketing initiatives and managing key accounts in the FMCG sector (confectionery, ice cream, and luncheon meat).

Office: 10 Genting Lane, Singapore 349583 (Nearest MRT via walk and bus: Potong Pasir, Boon Keng, Mattar, Ubi, Macpherson)

Working Details: Monday to Friday, 5-day work week: 8.30 am to 5.30 pm (1 hour lunch break)

Requirements

• Min 2 - 3 years of Key Account Management / Sales Executive
• Min 1 year in the Management Field (e.g., CMM, NTUC, or DFI)
• Experience in Modern Trade is a MUST
• Experience using Photoshop for marketing

Key Responsibilities

• Marketing & Brand: Plan and execute ATL/BTL campaigns, manage budgets, strengthen brand awareness, and produce marketing materials (reports, brochures, presentations).
• Digital & social media: Manage company social media accounts, website, and online content to ensure a consistent, engaging presence.
• Market Insights: Monitor trends, analyze competitors, and provide recommendations for growth.
• Key Accounts: Achieve monthly sales targets, manage product listings and launches, negotiate promotions and merchandising with retailers.
• Relationship Management: Establish and maintain strong partnerships with buyers and outlet personnel to ensure seamless operations and maximize sales opportunities.
• Sales Development & Performance: Support sales teams with campaigns, track trade spends, review account performance, and measure ROI/KPIs to identify expansion opportunities.
• Cross-Functional Collaboration: Collaborate with supply chain, operations, and finance to ensure seamless execution of marketing and sales plans, driving efficiency and profitability across the business.
• Other Duties: Carry out ad-hoc tasks as assigned by the Managing Director or supervisor.

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or related field.

Experience: 2–4 years in FMCG marketing and/or sales, with exposure to key account management.

Skills:

• Proficiency in MS Office Suite.
• Proficient in Photoshop or equivalent
• Tech-savvy with strong knowledge of social media platforms.