Marketing & Promotions Manager

ROLEX STAR 5 PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent nightlife venue in Singapore is seeking a Marketing & Promotions Manager to develop marketing strategies and events to attract patrons. This role involves managing social media, coordinating events, and ensuring compliance with regulations. Ideal candidates will have 5-8 years of experience in the nightlife or entertainment industry along with strong communication skills and a solid understanding of market trends.

Qualifications

• 5–8 years of relevant experience in nightlife or entertainment.
• Strong understanding of Singapore’s entertainment industry.
• Excellent communication and organizational skills.

Responsibilities

• Develop and implement marketing plans for the venue.
• Conceptualize and execute promotional events.
• Manage social media platforms and online ad campaigns.
• Develop customer loyalty programs and maintain VIP relations.
• Monitor campaign performance and prepare reports.
• Ensure compliance with advertising regulations.

Skills

Marketing strategy development

Event planning and execution

Social media management

Market research

Customer engagement

Education

Diploma or Degree in Marketing, Events Management, Mass Communication

Tools

Google Analytics

Meta Business Suite

Job description

Job Title: Marketing & Promotions Manager (Nightlife)

Work Location: Singapore

Industry: Nightclubs / KTV Lounges / Entertainment Venues

Reports to: Director / General Manager

Job Summary:

As the Marketing & Promotions Manager, you will be responsible for developing and executing marketing strategies, events, and promotional campaigns to attract patrons and increase revenue for the nightclub or KTV lounge. You will lead branding, social media, influencer collaboration, and event planning, while ensuring alignment with entertainment trends and local regulations.

Key Responsibilities:

📢 Marketing Strategy & Planning

• Develop and implement marketing plans to promote the venue’s offerings, theme nights, special events, and artist/DJ line-ups.
• Conduct market research to understand customer preferences and competitor strategies in Singapore’s nightlife scene.
• Define target audience segments and build brand positioning strategies accordingly.

🎟️ Events & Promotions

• Conceptualize, plan, and execute theme nights, seasonal parties, live performances, and promotional events.
• Coordinate with DJs, entertainers, promoters, and external agencies to enhance event visibility.
• Track event performance and ROI for continuous improvement.

📱 Digital & Social Media Marketing

• Manage social media platforms (Instagram, TikTok, Facebook, etc.) with regular, engaging content.
• Plan online ad campaigns (Google Ads, Meta Ads) to drive footfall and bookings.
• Engage influencers, KOLs (Key Opinion Leaders), and nightlife bloggers to promote the venue.

🤝 Customer & VIP Engagement

• Develop customer loyalty programs, birthday packages, and VIP member benefits.
• Oversee reservation promotions and customer retention strategies.
• Maintain relationships with high-spending clients and corporate groups.

📈 Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Prepare weekly/monthly reports on marketing KPIs: footfall, conversion rates, online engagement, etc.
• Adjust strategies based on feedback and performance metrics.

🧾 Regulatory & Branding Compliance

• Ensure that all promotional content complies with Singapore's advertising and licensing regulations (e.g., Liquor Control Act, Police Licensing).
• Maintain brand consistency across digital and physical promotional materials.

Requirements:

• Diploma or Degree in Marketing, Events Management, Mass Communication, or related field.
• At least 5–8 years of relevant experience, preferably in nightlife, entertainment, or F&B.
• Strong knowledge of Singapore’s entertainment industry and current trends.
• Excellent communication, content creation, and organizational skills.
• Ability to work evenings, weekends, and during live events.