Marketing Ops, Program Manager

PAYPAL PTE. LTD.; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading financial services company in Singapore is seeking a Program Manager to drive marketing program execution and delivery. The successful candidate will manage complex campaigns, work with cross-functional teams, and provide strategic guidance while ensuring alignment across the organization. Candidates should have 5-8 years of experience in marketing operations and demonstrate strong stakeholder management skills. This role demands flexibility to operate in global hours, emphasizing results and communication for technical and non-technical stakeholders.

Qualifications

• 5-8 years of relevant work experience.
• Successful management of complex multi-channel marketing programs.
• Experience in Marketing Operations or Martech environments.

Responsibilities

• Lead end-to-end delivery of complex marketing campaigns.
• Partner with Marketing, Operations, and Martech teams.
• Coordinate tasks and resources across implementation teams.
• Manage stakeholder expectations and provide project updates.
• Define tracking and measurement requirements.
• Establish success metrics and operational processes.
• Act as primary contact for risk management.
• Maintain project documentation and briefs.
• Identify optimization opportunities.
• Contribute to change management efforts.

Skills

Cross-functional collaboration

Stakeholder management

Campaign execution

Data analytics

Strategic consultation

Education

Bachelor's degree or equivalent experience

Tools

Adobe Experience Cloud

Pardot

GA4

Tableau

Power BI

Job description

Marketing Ops, Program Manager

Job Summary:

As a Program Manager, you will be responsible fordrivingkey marketing programexecution and delivery as well as transformativeprojects acrossmultiplePayPalfunctions, aligned to key organizational objectives.You will provide thought leadership and guidance to projectteams and stakeholders, ensuring successful delivery of impactful initiatives. This role is a primary contributor within the PMO, responsible for driving best practices in program management and fostering a culture of collaboration and continuous improvement.

Job Description:

• Lead end-to-end deliveryof complex marketing campaigns and initiatives across owned and paid channels.
• Partner with Marketing, Operations, and Martech teamsto define, design, plan, and execute integrated programs that support business goals.
• Coordinate tasks, resources, and timelinesacross multiple implementation teams to ensure deadlines and deliverables are met.
• Manage stakeholder expectations, including campaign performance reporting and project updates, ensuring clarity and alignment.
• Define tracking, tagging, and measurement requirementsin collaboration with Marketing and Analytics teams to ensure robust performance insights.
• Provide proactive communicationon project and campaign progress to cross-functional teams and leadership.
• Establish ways of working, success metrics, KPIs, and operational processes while managing dependencies with partner teams.
• Act as the primary point of contacttoidentify, mitigate,validate, and manage risks across programs and campaigns.
• Develop andmaintaindocumentation, including briefs, timelines, workflows, process guides, and campaign repositories.
• Offer strategic consultation,identifyingoptimization opportunities in campaign design, process efficiency, and execution quality.
• Contribute to change management efforts, sharing learnings, best practices, and process improvements across the organization.

Expected Qualifications:

• Minimum of5-8 years of relevant work experiencewith aBachelor'sdegree or equivalent practical experience.
• Demonstrated success managingcomplex, multi-channel marketing programswithin a Marketing Operations or Martech environment.
• Strong experience working with cross-functional teams in fast-paced, matrixed organizations

Preferred Qualifications

• Experience with Adobe Experience Cloud tools and Pardotfor lead nurturing,segmentationand campaign execution
• Hands-on technical understandingof Martech andAdtechecosystems, including APIs, integrations, tagging frameworks, and data flows.
• Ability to partner with engineering teams and speak the language of technical requirements, feasibility, and platform constraints.
• Familiarity withCRM platformsand analytics tools (e.g., GA4, Tableau, Power BI).
• Strong understanding ofdata segmentationanddigital channels(email, paid media, web/apppersonalization).
• Has an impact-oriented mindsetandthrivingamid ambiguity and changing priorities while focusing on results.
• Has strong stakeholder management experienceand develops trust-based partnerships anddrives enterprise-wide impact.
• Exceptional executive communication, able totranslatecomplex technical issues into concise insights and actionable recommendations for non-technical stakeholders.
• Flexibility to operate in global hours to support cross-region partners and project timelines.