Marketing Officer

Curtin Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is looking for a Marketing Officer to drive student recruitment efforts. This role involves executing marketing strategies, liaising with applicants and education agents, and contributing to recruitment targets. Ideal candidates will have relevant qualifications and proven skills in client-focused service, communication, and using various student management systems. The position offers comprehensive healthcare benefits and opportunities for professional growth.

Benefits

Competitive annual leave

Comprehensive healthcare benefits

Opportunities for professional growth

Qualifications

• Work experience in the education industry or related area.
• Commitment to high-quality client-focused service and sales strategies.
• Ability to manage multiple tasks with competing priorities.
• Business level written and oral capability in English and Mandarin.
• Experience in student management systems and lead automation systems.

Responsibilities

• Execute recruitment and conversion activities to boost student enrolments.
• Participate in student recruitment activities and liaise with stakeholders.
• Work with Admissions team on student applications.
• Provide support for international students' pre-departure.
• Contribute to marketing plans and forecasts against targets.

Skills

Client-focused service

Communication skills

Negotiation skills

Interpersonal skills

Organizational skills

Detail-oriented

Innovative thinking

Team player

Education

Relevant qualifications in education or related area

Tools

Salesforce

Marketo

Power BI

Job description

Curtin Singapore is one of Curtin University campuses around the world. This campus makes a Curtin education even more accessible. Curtin Singapore continues the dynamic emphasis on innovative teaching methods, strong industry links and highly employable graduates that are synonymous with the Curtin name. When you choose Curtin Singapore you can be confident that you are choosing a leading educator that is recognised globally.

Job Description

The Marketing Officer will work collaboratively with the Marketing and Admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Curtin Singapore.

A key focus of this role will be in executing recruitment and conversion activities to drive increased student enrolments. This will be achieved by supporting partnership management, development and execution of sales and marketing strategy, and tactical execution of lead conversion strategies.

• Participate in student recruitment activities including, but not limited to, training, events, handling enquiries and student conversion
• Liaise with applicants, education agents onshore and offshore and Navitas Source Country Offices in regard to applications, Student’s Pass, applicant information and enrolments such as:
  • Implement interaction through various communication channels
  • Manage or respond to enquiries or applications with relevant stakeholders
  • Provide information packs to stakeholders
  • Identify and allocate applicant enquiries to relevant stakeholders
  • Facilitate resolution of issues raised by relevant stakeholders
• Work closely with the Admissions team regarding student applications and acceptance process
• Provide pre-departure and arrival support for international students
• Contribute to student recruitment targets and provide input on forecasts against key initiatives and enrolment targets
• Provide input into the development of annual marketing plans, recruitment targets and budget
• Provide support on data collection for market and competitor research
• Provide support in building and nurturing relationships with agents, schools/ institutions, industry, and governments
• Ensure compliance with internal and external regulatory framework
• Domestic and international travel may be required

Qualifications

• Relevant qualifications and demonstrated work experience within the education industry or related area
• Demonstrated commitment to the provision of a high quality client-focused service and develop sales and recruitment strategies that deliver against agreed student targets
• Demonstrated ability to manage a high volume of tasks with competing priorities in an organized manner and within strict deadlines
• High level interpersonal, communication, negotiation and presentation skills including Business level written and oral capability in English and Mandarin
• Ability to demonstrate innovative thinking and proactive work habits including an eye for detail
• Proven ability to work autonomously and collaborate as a team player
• Flexible attitude to work including a willingness to work outside of normal office hours in support of recruitment activities
• High level computer skills including an understanding of and experience in using various student management systems
• Success in a sales role within the Higher Education sector, within Singapore or internationally
• Knowledge of admissions policies and procedures pertaining to administration, Singapore Immigration & Checkpoints Authority policies for Student’s Pass and SkillsFuture Singapore policies
• Experience of working effectively within a matrix structure to ensure competing demands are met
• Familiarity with lead automation systems, Marketo, Salesforce, or Power BI

Additional Information

• Annual Leave – Competitive leave entitlement for work-life balance.
• Medical & Dental – Comprehensive healthcare benefits.
• Learning & Development – Opportunities for continuous professional growth and skill development.