Marketing Manager | Tanjong Beach Club

TANJONG BEACH CLUB PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A vibrant surfside restaurant, bar and club in Singapore is seeking a Marketing Manager to drive marketing strategies. Candidates should possess a Bachelor's degree in Marketing or Communications and have 3-5 years of relevant experience. Responsibilities include managing digital marketing campaigns, fostering media relationships, and enhancing guest engagement initiatives. The role offers competitive benefits including medical coverage and employee dining discounts, supporting a collaborative and dynamic work environment.

Benefits

Medical and insurance coverage

Employee dining discounts

Celebrations for key milestones

One month sabbaticals for long-service individuals

Qualifications

• 3-5 years of marketing experience with a strong understanding of industry challenges.
• Proven track record of managing high-profile brands or projects.
• Deep understanding of fine dining markets and global culinary trends.

Responsibilities

• Develop and manage marketing strategies to enhance brand and business growth.
• Collaborate with agencies to produce compelling branding materials.
• Manage digital channels and create engaging content strategies.
• Foster media relationships and coordinate press materials.
• Plan marketing efforts for events and partnerships.
• Work with Operations teams to enhance guest experiences.

Skills

Content creation

Interpersonal skills

Digital marketing proficiency

Analytical mindset

Education

Bachelor's degree in Marketing, Communications, or related fields

Tools

Ads Manager

SEO

Mailchimp

CRM systems

Job description

Tanjong Beach Club is a surfside restaurant, bar and club, all in one; on Singapore’s best strip of sand. With panoramic views of the sea, Tanjong Beach Club is an urban getaway serving fresh coastal cuisine and artisanal cocktails, over sprawling poolside daybeds and indoor dining spaces.

Tanjong Beach Club is part of The Lo and Behold Group, a hospitality company known for its ability to create timeless destinations and thought‑leading experiences.

As a team, we are very passionate about the potential our industry has in shaping a city and take great pride in grooming the next generation of hospitality leaders. We build career paths around the individual, develop training modules both in‑house and out, and design incentives and recognition programmes to ensure that good work always pays off.

For its efforts, the group has been recognised as a Human Capital Partner with the Ministry of Manpower, a "Great Place To Work" (2022 - 2025) and one of AON’s Best Employers. Wherever you are on the team, whatever your definition of success, we’ll set you on the right path.

We’re seeking a passionate and strategic Marketing Manager to lead marketing efforts for Tanjong Beach Club, a surfside restaurant, bar and club, all in one; on Singapore’s best strip of sand.

Brand Strategy & Positioning

• Live and breathe brands, develop a deep understanding of their inner workings, and craft marketing strategies that grow the brand and business in equal measure.
• Collaborate with HQ’s creative agency, external agencies and freelancers to produce compelling branding materials.

Digital Marketing & Social Media

• Manage digital channels, including website updates, EDMs, social media and third‑party booking platforms.
• Create an engaging, visually stunning content strategy to foster brand love.
• Optimise campaigns using data analytics to ensure audience reach and engagement.

Public Relations & Storytelling

• Foster relationships with local and international media, influencers, and industry partners.
• Draft and coordinate press releases, media pitches, and thought leadership pieces for key spokespeople.

Event and Partnership Marketing

• Identify and foster partnerships with like‑minded brands to elevate the brand experience.
• Plan and execute marketing efforts for events, collaborations, and seasonal launches.

Guest Engagement

• Work with Operations teams to develop VIP customer initiatives and on‑going loyalty ideas to enhance overall guest retention.
• Analyse guest feedback to refine marketing efforts and dining experiences.

Operational Collaboration

• Work closely with the operations and culinary teams to ensure alignment of marketing campaigns with service delivery.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related fields.
• 3‑5 years of marketing experience, demonstrating a strong understanding of the unique challenges and opportunities within this industry.
• Proven track record of managing high‑profile brands or projects.
• Deep understanding of fine dining markets and global culinary trends.

Desired Skills

• Strong content creator with exceptional storytelling abilities.
• Proficiency in digital marketing tools and platforms (e.g., Ads Manager, SEO, Mailchimp, CRM systems).
• Strong interpersonal skills for partnership building and media relations.
• Analytical mindset with experience in campaign performance metrics.

We love people who are:

• Excellent communicators
• Able to perform under stress and uncertainty
• Meticulously organised & structured
• Highly effective and can get things done
• Go above and beyond to make someone else's day
• Are thoughtful and kind, while upholding high standards
• Own outcomes and drive solutions
• Are ever‑curious and always learning

Benefits

We believe in taking care of our people, so they can take care of others. We recognise and support each individual through medical and insurance coverage, employee dining discounts across our venues, celebrations for each individual’s key milestones, as well as one month sabbaticals for long‑service individuals.

Take an inside look at our culture or find out more here.

https://www.lobehold.com/playbook

https://instagram.com/tlbg.openarms

Should your application progress to the next stage, we will be in contact to arrange for an interview.