Marketing Manager - Taiwan Entertainment

Nicoll Curtin Technology; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A Global Technology Company in Singapore is seeking a Marketing Manager to develop and drive marketing strategies for their products in the Taiwanese market. The ideal candidate will have over 5 years of experience in executing 360 Marketing Campaigns and a strong understanding of Taiwanese Pop Culture. This is an initial 1-year contract position with opportunities for extension based on business needs. Fluency in English and Mandarin is required for this role.

Qualifications

• 5+ years experience in running 360 Marketing Campaigns for Taiwan Market from strategy development to execution.
• Strong experience/exposure working on campaigns for Taiwanese Pop Culture, Entertainment or Gaming scene is highly preferred.
• Deep understanding of consumer behaviour, insights and translating to creative strategy and campaigns.

Responsibilities

• Leading all aspects of 360 Marketing Strategy for Taiwanese Film & Drama Titles.
• Manage vendors, creative and media agencies closely to execute and deliver campaigns.
• Analyze campaign data and metrics to derive insights and identify optimization opportunities.

Skills

360 Marketing Campaigns

Social Media Management

Consumer Behavior Insights

Communication Skills

Job description

The hiring client is a Global Technology Company hiring for a Marketing Manager to develop marketing strategy and drive campaigns for their space inFilms & Series specificto theTaiwanese Market.

• THIS IS AN INITIAL1 YEAR CONTRACT POSITIONSUBJECT TOEXTENSION OR CONVERSIONDEPENDING ON BUSINESS NEEDS.

• THIS ROLE ISFOCUSED ON THE TAIWAN MARKETPRODUCTS AND CONTENT HENCE IT REQUIRESENGLISH & MANDARIN FLUENCY.

Responsibilities

• Leading all aspects of 360 Marketing Strategy for Taiwanese Film & Drama Titles including launch activation, paid media, social engagement.
• Manage vendors, creative and media agencies closely to execute and deliver top class campaigns for the Taiwan Market
• Work closely with various stakeholders across different teams including Marketing, PR, Content etc.
• Analyze campaign data and metrics to derive insights and identify optimization opportunities.

Minimum Requirements

• 5+ years experience in running360 Marketing Campaigns for Taiwan Market from strategy development to execution(including Media Planning, Execution across different touch points, Production oversight)
• Strongexperience/exposure working on campaigns for Taiwanese Pop Culture, Entertainment or Gaming scene is highly preferred.
• Strong experience with paid and organic social media
• Deep understanding of consumer behaviour, insights and translating to creative strategy and campaigns.
• Ability to manage multiple campaigns and projects independently and well
• Strong communication skills