Marketing Manager – Singapore

Pan Asia Group; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Pan Asia Group is seeking a Marketing Manager to develop, implement, and track multi-channel marketing programs that build brand awareness, generate leads, and hit commercial targets. You will manage campaigns end-to-end, collaborate with Sales, Product, and Content teams, and ensure brand consistency across all materials.

The role requires 3–5 years of marketing experience, a relevant degree, and proficiency with marketing automation and CRM tools like HubSpot, Marketo, and Salesforce, plus

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3–5 years of marketing experience with proven campaign management.
• Proficiency with marketing automation platforms (HubSpot, Marketo) and CRM software (Salesforce).
• Strong analytical skills and experience with web analytics tools (Google Analytics).

Responsibilities

• Campaign Management: Plan, execute, and optimize integrated campaigns (digital, social, email, content, paid media) from concept to completion.
• Budget Oversight: Manage and optimize the marketing budget across channels to maximize ROI.
• Analytics and Reporting: Track, analyze, and report KPIs across campaigns for actionable insights.
• Cross-Functional Collaboration: Work with Sales, Product, and Content to align messaging with product roadmaps.
• Brand Management: Ensure marketing materials adhere to brand guidelines and maintain a consistent voice across touchpoints.

Skills

Campaign management

Marketing analytics

HubSpot

Salesforce

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

HubSpot

Marketo

Salesforce

Job description

The Marketing Manager develops, implements, and tracks strategic marketing programs across
various channels to build brand awareness, drive lead generation, and achieve commercial
objectives. This role requires strong project management and analytical skills.

Key Responsibilities

• Campaign Management: Plan, execute, and optimize integrated marketing campaigns (digital, social, email, content, paid media) from concept to completion.
• Budget Oversight: Manage and optimize the marketing budget, allocating resources effectively across channels to maximize ROI.
• Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) across all campaigns, providing actionable insights for continuous improvement.
• Cross-Functional Collaboration: Work closely with Sales, Product, and Content teams to ensure marketing materials and messaging are accurate, compelling, and aligned with product roadmaps.
• Brand Management: Ensure all marketing materials adhere to brand guidelines and maintain a consistent voice and message across all customer touchpoints.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in a marketing role, with proven experience managing comprehensive campaigns.
• Demonstrated proficiency with marketing automation (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).