Marketing Manager (SEA) - Retail (up to 7K)

Morgan McKinley; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic retail company in Singapore seeks a Marketing Manager to lead brand revitalization efforts. The successful candidate will develop regional marketing strategies, conduct market research, and ensure effective brand positioning in SEA. Ideal for those with over 5 years of experience in fashion retail, strong digital marketing knowledge, and excellent communication skills. This role offers the chance to shape the future of a beloved brand.

Qualifications

• At least 5 years of proven experience in a Marketing role within the fashion retail industry.
• Strong understanding of current digital marketing trends, tools, and analytics.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute regional marketing strategies in SEA.
• Conduct market research and analysis.
• Ensure appropriate brand positioning within the region.
• Oversee local PR campaigns and media relations.
• Plan and execute digital marketing campaigns.

Skills

Digital marketing trends

Data analysis

Communication skills

Creative marketing

Job description

Our client is a beloved homegrown brand with a rich history of providing quality lifestyle products. As they embark on an exciting journey to revitalize and redefine their brand identity, they are seeking a dynamic and innovative Marketing Manager (SEA) to lead their revamp efforts and drive their next phase of growth. This is a unique opportunity to shape the future of a homegrown icon and make a significant impact on its continued success.

Responsibilities

• Develop and execute regional marketing strategies (promotional strategies that resonates with local consumers) in SEA especially Indonesia and Singapore
• Market research and analysis (consumer behaviour, preferences, trends, competitor activity, market conditions, customer feedback)
• Regional marketing plans (develop/ implement annual or quarterly marketing plans specific to region, with clear goals, budgets and KPIs aligned with both regional and overall company objectives)
• Brand Positioning (ensure that the new company’s brand is appropriately positioned within the region, with clear USPs to target audiences)
• Local partnership / PR & Media relations (oversee development local PR campaigns, work with press and media to generate positive brand awareness)
• Digital marketing and E-commerce strategy (plan and execute campaigns across multiple platforms/ search engines)
• Cross functional collaboration (e.g work with regional sales team to ensure alignment between marketing and sales goals)
• Team leadership
• Agency and Vendor management
• Regional Expansion Support (provide strategic support for market expansion in new regions)
• Attend store visits with head of sales team, to understand the different store regions

Requirements

• At least 5 years of proven experience in a Marketing role within the fashion retail industry.
• Strong understanding of current digital marketing trends, tools, and analytics.
• Regional experience in SEA is preferred.
• Ability to conceptualize innovative ideas and translate them into actionable marketing plans.
• Excellent written and verbal communication skills, with the ability to articulate brand vision clearly and persuasively.
• Proficient in data analysis to inform decision-making and measure campaign effectiveness.
• Ability to work autonomously, take initiative, and thrive in a fast-paced environment.

What's On Offer

If you would like to be part of a growing fashion retail company with legacy, this is a great opportunity.

How To Apply?

Interested applicants kindly attach the latest copy of your resume (with details of your last drawn and expected salaries).

Only shortlisted candidates will be notified.