Marketing Manager （Private Banking）

BANK OF CHINA LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading financial institution in Singapore is seeking a Marketing and Events Specialist to plan and execute client events, develop marketing collateral, and analyze business data. The ideal candidate has a Bachelor's degree in Marketing or Business Administration and three years of experience in financial services, preferably in private banking. This role involves strong project management skills and a creative mindset to enhance client engagement.

Qualifications

• 3 years of relevant experience in financial services, preferably in private banking or wealth management.
• Strong project management and organizational skills; ability to manage multiple priorities.
• Excellent analytical, communication and presentation skills.
• Creative mindset with solid knowledge of branding, content creation, and digital marketing.

Responsibilities

• Plan, organize, and execute client events and seminars to enhance relationships.
• Design and manage marketing materials to support private banking business development.
• Monitor market trends and develop departmental business plans.
• Perform analysis on business data and deliver reports for decision-making.
• Establish referral mechanisms with external parties for client acquisition.
• Collaborate with overseas branches to enhance internal referral networks.

Education

Bachelor’s degree in Marketing, Business Administration, Finance, or related field

Job description

Job Description

• Event Management: Plan, organize, and execute client events, seminars, and networking sessions to enhance client relationships and brand presence.
• Marketing Collateral Development: Design, develop, and manage marketing materials (brochures, pitchbooks, newsletters, digital content) to support private banking business development and client engagement.
• Monitor market trends and peer activities, develop departmental business plans in alignment with strategies set by the head office and the branch.
• Process and perform analysis on business data, deliver reports and relevant materials to support decision-making.
• Establish referral mechanisms with external parties to facilitate client acquisition.
• Collaborate with overseas branches and group institutions to deliver targeted training and enhance internal referral networks.
• Liaise and coordinate with the head office to ensure effective communication.
• Develop client marketing activity plans, coordinate and host marketing events with external partners.
• Organize and lead front office business management meetings to support business goal attainment.
• Develop and implement performance evaluation framework for front office staff, manage incentive calculation and ensure timely disbursement.
• Undertake other duties as assigned by superiors.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Finance, or related field.
• 3 years of relevant experience in financial services, preferably in private banking, wealth management, or high‑end financial marketing.
• Strong project management and organizational skills; ability to manage multiple priorities.
• Excellent analytical, communication and presentation skills.
• Creative mindset with solid knowledge of branding, content creation, and digital marketing.