Marketing Manager

Nuffield Holdings Private Limited; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A healthcare services provider in Singapore is seeking an experienced Marketing Manager (Offline) to lead non-digital marketing initiatives across dental clinics. The ideal candidate will have 5–8 years in offline marketing, with experience in healthcare preferred. Key responsibilities include planning marketing campaigns, managing partnerships, and ensuring brand consistency. Strong execution and communication skills are essential, alongside a diploma or degree in a related field. Join our team to enhance patient acquisition and brand visibility.

Qualifications

• Minimum 5–8 years of offline/traditional marketing experience.
• Experience in healthcare or service industries preferred.
• Strong execution skills to manage multiple vendors.

Responsibilities

• Plan and execute offline marketing campaigns across clinics.
• Develop and manage partnerships with multiple external sources.
• Ensure consistent brand presentation and manage marketing materials.

Skills

Offline marketing execution

Partnership development

Stakeholder management

Communication skills

Education

Diploma or Degree in Marketing, Communications, Business

Job description

Nuffield Dental is seeking an experienced Marketing Manager (Offline) to lead and execute non-digital marketing initiatives across our dental clinics in Singapore. This role focuses on ground activation, partnerships, referrals, brand visibility and patient acquisition through offline channels.

This position is ideal for a hands‑on marketer who understands healthcare or service‑based businesses and is strong in execution, coordination, and on‑the‑ground marketing rather than digital performance marketing.

Key Responsibilities

Offline & Ground Marketing

• Plan and execute offline marketing campaigns including flyers, brochures, posters, banners, and in‑clinic materials

• Organise and manage roadshows, health talks, outreach events, and community activations

• Work with clinics to drive localised marketing initiatives tailored to catchment areas

Partnerships & Referrals

• Develop and manage partnerships with corporates, schools, gyms, childcare centres, insurers, and other referral sources

• Coordinate referral programmes with medical clinics, specialists, and internal group entities

• Track and report referral sources and effectiveness

Brand & Communications

• Ensure consistent brand presentation across all physical touchpoints and clinics

• Manage production of marketing collaterals, signage, and POS materials

• Work with vendors, printers, designers, and event partners

Clinic Support & Coordination

• Partner closely with clinic managers, doctors, and front‑line teams to support patient acquisition efforts

• Brief clinic teams on campaigns and ensure proper execution on the ground

• Gather feedback from clinics and adjust campaigns accordingly

Budget & Performance Tracking

• Manage offline marketing budgets and vendor costs

• Track campaign performance using patient source data, redemption rates, and ROI indicators

• Prepare regular reports for management with insights and recommendations

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field

• Minimum 5–8 years of marketing experience, with strong exposure to offline / traditional marketing

• Experience in healthcare, dental, medical, retail, or service industries preferred

• Strong execution skills with ability to manage multiple clinics and vendors

• Good communication and stakeholder management skills

• Hands‑on, organised, and comfortable working on the ground