Marketing Manager/Lead (Content Focus)

RD AMERICAN SCHOOL PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

An educational institution in Singapore is seeking a Marketing Manager/Lead focusing on content strategy and digital marketing. The role involves managing social media, website content, and email campaigns to enhance brand presence. Ideal candidates should have 8+ years of experience, strong storytelling abilities, and a solid background in digital marketing. The position offers the chance to shape the future of education in a dynamic environment.

Qualifications

• 8+ years of relevant experience in content strategy, digital marketing, or communications.
• Proficient in managing social media and website.
• Strong ability to develop brand messaging and storytelling.

Responsibilities

• Develop and execute a content strategy aligned with business objectives.
• Manage content calendar for social media, websites, and EDMs.
• Lead creation and management of social media content.

Skills

Content strategy development

Digital marketing

Social media management

Communication skills

Attention to detail

Interpersonal skills

Education

Diploma or Bachelor's degree in Marketing, Communications, or related field

Job description

JOB TITLE: MARKETING MANAGER/LEAD (CONTENT FOCUS)

ABOUT

RD American School partners exclusively with Riverdale Country School - one of America's top-ranked private schools. We are more than an educational institution - we are an accelerator of learning. Our approach is grounded in cognitive science and modern pedagogy, empowering students to thrive in a complex, fast-changing world.

ROLE

We are seeking a strategic and creative own Media/Content Manager (or Lead) to drive our brand's digital presence across social media, website, electronic direct mail (EDM) campaign and support on the OOH creative ideation. This role requires a blend of storytelling, audience insight, and channel expertise to deliver engaging, impactful, and measurable content that strengthens our brand, generates leads, and supports business growth.

JOB RESPONSIBILITIES

Content Strategy & Planning

• Develop and execute a content strategy aligned with brand, marketing, and business objectives.
• Own the content calendar across social, web, and EDMs, ensuring consistency in messaging, tone and visual identity.
• Leverage insights, analytics, and customer personas to inform content direction and measure effectiveness.

Social Media

• Lead the creation and management of organic and paid social content across platforms (e.g. Linkedin, Instagram, Facebook, X, Tiktok)
• Drive engagement and community building through thought leadership, storytelling, and timely content.
• Stay on top of trends, platform updates, and competitor activities to maximise reach and effectivness.

Website

• Oversee website content management, ensuring copy, visuals, and SEO best practices are optimised for traffic and conversion.
• Partner with UX, design, and digital teams to continuously improve user journeys, page performance, and overall site experience.
• Manage updates for landing pages, product/service pages, blogs, and resources.

EDMs (Email Marketing)

• Plan, write, and optimise email campaigns for acquisition, retention, and engagement.
• Ensure best practice in subject lines, copy, CTAs, and personalisation to drive open rates and conversions.
• Collaborate with CRM/automation teams to segment audiences and track performance metrics.
• Lead WhatsApp campaigns communication.

Other Content

• Leverage a designer to create flyers, prospectus and other offline material.
• Work cross-functionally teams to align messaging.
• Manager freelancers or agencies to deliver best-in-class output.
• Champion brand voice and consistency across all content touchpoints.
• Develop a suite of end-to-end production capabilities to dominate Social Media with the International Schools industry.

Additional Responsibilities

• Build a panel of suppliers/partners.
• Manage the panel.
• Define what excellence looks like.
• Story telling of the brand.
• Leverage the brand proposition with Parents.
• Define a set of financial KPIs.
• Engagement.
• Leads.
• Share of voice.
• Any other duties as assigned by the Line Manager or Senior Leadership Team.

REQUIREMENTS

• Diploma or Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Up to 8+ years of relevant experience in content strategy, digital marketing or communications, preferably in an educational or international environment.
• Proficient in managing social media platforms and website.
• Ability to develop brand messaging, storytelling.
• Strong interpersonal and communication skills, with a professional and friendly manner.
• Highly organised with strong attention to detail and ability to manage multiple tasks.
• Collaborative and proactive; able to work well with cross-functional teams including admissions, events, and academics.
• Adaptable to a fast-paced international school environment.

At RD American School, you’ll be part of a forward-thinking team shaping the future of education. You’ll have the opportunity to innovate, lead, and make a meaningful impact on learners and families across the region.