Marketing Manager (IT Products)

SCIENTEC CONSULTING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A technology consulting firm is seeking a Marketing Manager based in Singapore to lead marketing initiatives focused on driving product awareness and user adoption. The ideal candidate will have at least five years of experience in the technology or IT products sector, excelling in digital marketing, email campaigns, content creation, and event planning. Strong analytical skills and proficiency with marketing platforms are essential for this role.

Qualifications

• Five years of relevant marketing experience in the IT or technology sector.
• Proven track record in digital and email marketing.
• Strong written and visual communication skills.

Responsibilities

• Plan and execute integrated digital marketing campaigns.
• Develop and manage targeted email marketing campaigns.
• Craft engaging marketing content for various platforms.
• Plan and execute marketing events and webinars.
• Monitor and analyze marketing metrics for performance.

Skills

Digital Marketing

Email Marketing

Content Creation

Event Planning

Analytics Tools

Project Management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

HubSpot

Mailchimp

Job description

We are seeking a Marketing Manager with at least five years of experience in the technology or IT products sector to lead marketing initiatives that drive product awareness and user adoption. The role involves digital marketing, email marketing, content creation, and event/webinar planning, combining strategic thinking with hands‑on execution.

Key Responsibilities:

1. Digital Marketing & Campaign Management

• Plan and execute integrated digital marketing campaigns across paid, owned, and earned channels to increase awareness and product usage.
• Manage campaign performance, track KPIs, and optimise for engagement and conversion.
• Leverage analytics tools to measure effectiveness and refine strategies for continuous improvement.

2. Email Marketing & Lead Engagement

• Develop and manage targeted email marketing campaigns, from segmentation and content creation to delivery and performance tracking.
• Optimise workflows and automation to nurture leads and improve conversion rates.
• Ensure messaging alignment with product positioning and customer journey stages.

3. Content Development & Brand Storytelling

• Craft clear, engaging, and relevant marketing content for digital platforms, product materials, newsletters, and social media.
• Translate complex technical features into accessible, value‑focused narratives for diverse audiences.
• Maintain consistency in tone, branding, and visual identity across all marketing materials.

4. Events & Webinars

• Plan and execute marketing events, product showcases, and webinars to promote engagement and demonstrate product value.
• Coordinate event logistics, speaker arrangements, and post‑event follow‑ups.
• Collaborate with internal teams and vendors to ensure seamless execution.

5. Insights & Reporting

• Monitor and analyse marketing metrics related to reach, engagement, leads, and product adoption.
• Generate regular performance reports and identify opportunities for enhancement.
• Stay updated on marketing and technology trends to adopt best practices.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Around five years of relevant marketing experience in the IT, digital solutions, or technology domain.
• Proven experience in digital and email marketing, with a track record of driving measurable results.
• Strong written and visual communication skills, with the ability to simplify complex information.
• Proficiency with marketing automation and analytics platforms (e.g., Google Analytics, HubSpot, Mailchimp, or equivalent).
• Excellent coordination and project management abilities.

Nice-to-Have:

• Experience in marketing to enterprise or public‑sector clients.
• Familiarity with SaaS adoption strategies or technology‑driven customer engagement.