Marketing Manager (Content & Comms)

Singapore Telecommunications; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking a Marketing Manager for Content to transform customer and market insights into compelling narratives and assets. You will orchestrate integrated content strategies to influence enterprise buyers and lead analyst engagement activities. Candidates should have a strong background in B2B technology marketing, analytical skills, and experience with digital asset management platforms.

Qualifications

• Proven experience in distilling enterprise insights and market data into impactful content.
• Strong background in B2B technology marketing and communications.
• Familiarity with martech and digital asset management platforms.

Responsibilities

• Orchestrate integrated content and communications engine.
• Lead analyst engagement activities.
• Translate customer and industry insights into actionable plans.

Skills

Analytical skills

Storytelling skills

B2B technology marketing

Digital asset management

Job description

The Marketing Manager for Content, Communications & Analyst Engagement sits within Enterprise Marketing & Innovations and is accountable for transforming customer, market, and analyst insights into high-impact narratives and assets that build credibility, generate demand, and influence enterprise buyers and industry influencers.

• Orchestrate an integrated content and communications engine that plans, creates, publishes, and amplifies solution‑centric stories across owned, earned, and paid channels to strengthen Singtel’s brand preference and drive qualified pipeline.
• Lead analyst engagement activities to ensure accurate representation of Singtel’s strategy and capabilities, proactive participation in key evaluations, and consistent message pull‑through across analyst reports, briefings, and citations.
• Translate customer, industry, and analyst insights into actionable plans that shape both content strategy and analyst engagement; uphold governance standards (brand, legal, approvals); and equip Sales with timely, relevant narratives that support conversions.

Skills for Success:

• Clear, consistent stories reaching the right enterprise audiences
• Strong analytical and storytelling skills, with proven experience in distilling enterprise insights and market data into impactful content and analyst strategies.
• The candidate must have a background in B2B technology marketing and communications, and hands‑on familiarity with martech and digital asset management platforms.
• Measurable lift in MQLs influenced by content and improved digital conversion rates.
• Stronger analyst recognition and positioning across Singtel’s priority categories