Marketing Manager (Content & Comms)

Singtel; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading telecommunications company in Singapore is looking for a Marketing Manager focused on Content & Communications. The role involves developing integrated content strategies, managing analyst engagements, and translating market insights into impactful narratives. Ideal candidates will have a background in B2B technology marketing and strong analytical skills. This position offers opportunities for career growth within a dynamic environment.

Qualifications

• Proven experience in building impactful content strategies.
• Hands-on familiarity with martech.
• Ability to translate insights into actionable plans.

Responsibilities

• Orchestrate content and communications across various channels.
• Lead analyst engagement activities.
• Translate insights into content strategies.

Skills

Storytelling

Analytical skills

B2B technology marketing

Digital asset management

Job description

Marketing Manager (Content & Comms)

Date: 16 Oct 2025

Location: Singapore, Singapore

Company: Singtel Group

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

The Marketing Manager for Content, Communications & Analyst Engagement sits within Enterprise Marketing & Innovations and is accountable for transforming customer, market, and analyst insights into high-impact narratives and assets that build credibility, generate demand, and influence enterprise buyers and industry influencers

• Orchestrate an integrated content and communications engine that plans, creates, publishes, and amplifies solution‑centric stories across owned, earned, and paid channels to strengthen Singtel’s brand preference and drive qualified pipeline.
• Lead analyst engagement activities to ensure accurate representation of Singtel’s strategy and capabilities, proactive participation in key evaluations, and consistent message pull‑through across analyst reports, briefings, and citations.
• Translate customer, industry, and analyst insights into actionable plans that shape both content strategy and analyst engagement; uphold governance standards (brand, legal, approvals); and equip Sales with timely, relevant narratives that support conversions.

Skills for Success

• Clear, consistent stories reaching the right enterprise audiences
• Strong analytical and storytelling skills, with proven experience in distilling enterprise insights and market data into impactful content and analyst strategies.
• The candidate must have a background in B2B technology marketing and communications, and hands‑on familiarity with martech and digital asset management platforms.
  
• Measurable lift in MQLs influenced by content and improved digital conversion rates.
• Stronger analyst recognition and positioning across Singtel’s priority categories