Marketing Manager (Content & Comms)

Singtel Group; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking a Marketing Manager for Content, Communications & Analyst Engagement. The role involves orchestrating an integrated content strategy and leading analyst engagement efforts to strengthen brand preference. The ideal candidate should have a strong background in B2B technology marketing, with proven analytical and storytelling skills to influence enterprise buyers and improve digital conversion rates.

Qualifications

• Experience in crafting content strategies based on insights.
• Strong background in technology marketing and communications.
• Proven ability to influence MQLs and improvement in digital conversions.

Responsibilities

• Orchestrate a content and communications engine.
• Lead analyst engagement activities.
• Translate insights into actionable plans for content strategy.

Skills

Analytical skills

Storytelling skills

B2B technology marketing experience

Digital asset management knowledge

Job description

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

The Marketing Manager for Content, Communications & Analyst Engagement sits within Enterprise Marketing & Innovations and is accountable for transforming customer, market, and analyst insights into high-impact narratives and assets that build credibility, generate demand, and influence enterprise buyers and industry influencers.

• Orchestrate an integrated content and communications engine that plans, creates, publishes, and amplifies solution-centric stories across owned, earned, and paid channels to strengthen Singtel’s brand preference and drive qualified pipeline.
• Lead analyst engagement activities to ensure accurate representation of Singtel’s strategy and capabilities, proactive participation in key evaluations, and consistent message pull-through across analyst reports, briefings, and citations.
• Translate customer, industry, and analyst insights into actionable plans that shape both content strategy and analyst engagement; uphold governance standards (brand, legal, approvals); and equip Sales with timely, relevant narratives that support conversions.

Skills for Success:

• Clear, consistent stories reaching the right enterprise audiences.
• Strong analytical and storytelling skills, with proven experience in distilling enterprise insights and market data into impactful content and analyst strategies.
• The candidate must have a background in B2B technology marketing and communications, and hands-on familiarity with martech and digital asset management platforms.
• Measurable lift in MQLs influenced by content and improved digital conversion rates.
• Stronger analyst recognition and positioning across Singtel’s priority categories.