Marketing Manager (Assistant Vice President)

BANK OF SINGAPORE LIMITED; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading financial institution in Singapore seeks an experienced marketing manager to develop targeted strategies that grow the client base. The ideal candidate will have at least 10 years in the banking or finance sector, with a proven track record in digital marketing and event management. This role demands strong analytical skills and a collaborative spirit, ensuring alignment with the bank's brand values while driving engagement and awareness.

Benefits

Attractive remuneration packages

Career development opportunities

Qualifications

• Minimum 10 years of relevant experience in banking or finance, preferably private banking.
• Experience in marketing with a strong willingness to learn.
• Versatile and resilient in navigating changes and priorities.

Responsibilities

• Develop and implement targeted marketing strategies.
• Enhance client experience and manage brand consistency.
• Execute comprehensive digital marketing campaigns.
• Measure ROI and optimize marketing budget.

Skills

Marketing strategy development

Client engagement

Digital marketing

Event management

Copywriting

Data analysis

Education

Bachelor's degree in marketing or related field

Job description

At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!

Job Description

• Support the Bank’s business for designated markets by developing and implementing a targeted marketing strategy to achieve objectives in growing the client base and meeting NNM/ revenue targets.
• Improve the client experience at all touch points, which include print or online collateral, video production and, client engagement at both online and offline events.
• Provide a holistic brand experience and maintain consistency in key messages that promote the Bank’s unique value proposition, brand values and personality.
• Build public awareness, positive brand perception, and preference among key stakeholders, especially our selected target segments.
• Develop strategies and tactics to promote the Bank and drive qualified prospects to our events for RMs to follow up
• Deploy successful marketing initiatives and owning their implementation from ideation and conceptualization to execution
• Build strategic relationships and partner with key industry players, agencies and vendors.

Main duties:

• Conceptualise and curate programme content, driving end-to-end events for designated markets.
• Provide internal and external communications support such as event invitations, speeches, presentations, pre/post event write-ups, post event surveys, video production, and social media content creation.
• Develop and execute comprehensive digital campaigns, including email marketing, social media, and paid advertising (in discussion with GBC), to drive brand awareness and engagement.
• Implement strategies to generate high-quality leads and nurture relationships with our target audience through compelling digital content and interactive campaigns.Collaborate with relevant stakeholders to create and curate digital content, including website copy, marketing videos, and social media visuals, ensure strict alignment with our brand voice and objectives.
• Provide occasional/ad-hoc support for internal events (Limited)
• Craft event-related content, speeches, presentations, pre/post event summaries, event surveys, and track ROI or event success for external events.
• Manage and optimize the marketing budget for designated markets.
• Measure and report ROI, gain insights and assess results against goals.
• Build strategic partnerships with external ecosystem partners to support the Bank’s business growth.
• Provide strategic and tactical counsel to key internal stakeholders.

Requirements

• Bachelor’s degree in marketing, communications or related field
• Minimum 10 years of relevant experience in banking or finance industry, preferable private banking/wealth management
• Demonstrate experience or potential in marketing plus willingness to learn
• Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise
• Independent and demonstrate ability to juggle multiple projects simultaneouslyProven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Solid knowledge of the various marketing disciplines of branding, event management and digital marketing
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• MUST be team player with CAN DO attitude