Marketing Manager, Asia

Ametek Singapore Private Limited; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading technology company in Singapore is seeking a Digital Marketing Manager to develop and implement strategies that promote its products and services. The ideal candidate will have at least 5 years of experience in digital marketing and E-commerce, with strong analytical and communication skills to enhance brand awareness and improve the customer experience. This role involves leading a team and collaborating with various stakeholders to drive results.

Qualifications

• At least 5 years of relevant working experience in digital marketing and e-commerce.
• Good understanding of the digital communication environment in Asia.
• Excellent proficiency in English.

Responsibilities

• Develop and oversee digital marketing strategies for E-commerce and websites.
• Track and evaluate online marketing initiatives and improve performance.
• Lead and mentor a team of digital marketing professionals.

Skills

Digital marketing experience

E-commerce knowledge

Social media management

Strong communication skills

Analytical skills

Project management

Education

Academic degree in relevant field

Job description

A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and AMETEK' s products and/or services. He or she plays a major role in enhancing AMETEK brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role will be working closely with multiple stakeholders to actively influence, decide and execute on the best options for this initiative.

Essential Duties and Responsibilities

• Develop and oversee the implementation of comprehensive digital marketing strategies for AMETEK's corporate storefronts and business units, focusing on E-commerce and website optimization.
• Plan, formulate and implement and explore digital strategies for E-commerce and websites to build AMETEK brand awareness, improve customers' digital experience, drive traffic and conversion.
• Initiate and execute campaigns via content development, social media activities, viral marketing, media and key opinion leadership management.
• Take lead on developing, maintaining and delivering premium quality content to consumers in different brand owned digital assets (e.g. websites, mobile apps, social channels, etc.)
• Track and evaluate the effectiveness of all online marketing initiatives or campaigns and proactively roll out test plans to improve campaign performance and user experience.
• Analyze marketing campaigns and identify areas of improvement to continuously increase the return of investment.
• Support Ametek organizations in implementing identified improvements with sufficient reporting of KPI’s.
• Provide summaries of the program's results and ROI to Business Unit marking professionals, BU Manager, and AMETEK executive management.
• Lead and mentor a team of digital marketing professionals, providing guidance and support to help them achieve their goals.
• Collaborate with internal teams to ensure brand consistency in all digital marketing efforts.
• Ensure compliance with all relevant laws and regulations governing digital marketing activities.

Position Requirements

• Academic degree and at least 5 years' relevant working experience with digital marketing and e-commence (ideally B2B).
• Have a good understanding and comprehensive knowledge of the digital communication environment in Asia.
• Experience in E-commerce Marketing with knowledge in digital tools.
• Experience in managing social media campaigns.
• Good writing skill in editorial and marketing materials with media angle and insights.
• Excellent organizing, strong interpersonal and communication skills, particularly an entrepreneurial mindset with strong influencing skills.
• Analytical and data driven with strong attention for details.
• Agile Project Management Skills.
• Able to identify and analyze metrics that will support organic growth.
• Proactive and energetic team player with self-motivation, creativity and positive working attitude.
• Excellent proficiency in English.