Marketing Manager | 1 Year (Gov Sector)

PERSOL; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PERSOL in Singapore is seeking a seasoned public relations professional to lead end-to-end communications for strategic programmes. You will partner with stakeholders, manage media relations, and coordinate cross-functional teams to shape public narratives across channels.

The ideal candidate has 5–10 years in journalism, PR, or government communications, strong analytics, and a proactive, fast-paced work style.

Qualifications

• Background in PR/Communications/Journalism/Marketing with 5–10 years of relevant experience.
• Strong drive, energetic, able to deliver results in a fast-paced environment.
• Experience with media relations, project management, and analytics.

Responsibilities

• Partner stakeholders to develop end-to-end public communications plans to drive programme awareness.
• Coordinate with agencies, ministries and other business teams as needed.
• Analyse data from various sources to plan public narratives across channels.
• Oversee media management, briefings, pitches, interview requests, and speaking points.
• Develop audience awareness for business policies, programmes and initiatives.
• Harmonise plans and messaging with intended audiences across teams.

Skills

Public relations

Communications

Journalism

Marketing

Job description

Job Responsibilities

• Partner business stakeholders to understand priorities and programmes, and to effectively develop and implement end-to-end public communications plans to drive awareness of such programmes
• Coordinate efforts with other business teams, agencies, ministries where required
• Manage and analyse data points from various sources to develop end-to-end plans to manage public narratives across all available channels
• Oversee all aspects of media management work, including media briefings, materials, media pitches and interview requests, as well as talking points for speaking engagement and speeches
• Develop audience awareness for business policy, programmes and initiatives
• Work closely with various teams to harmonise plans and messaging with intended audiences

Job Requirements

• Background in Public relations/Communications/Journalism/Marketing or a related discipline 5-10 years of relevant experience in Journalism, Public Relations, Government Comms
• Highly driven and energetic, able to thrive and deliver results in fast-paced working environment
• Strong project management and analytical skills, able to follow through on projects in a timely manner
• Experience working with and pitching to reporters from tech and business beats across media channels an advantage (but not a pre-requisite)
• Experience with managing 3rd party agencies/vendors/suppliers
• Ability to understand business units' needs and translate these needs into impactful communications plans
• Curiosity and interest in the tech and media industry

We regret to inform that only shortlisted candidates will be notified.