Marketing Manager

Hi-Beau Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading nutraceutical company in Singapore is seeking a Marketing Manager to lead revenue growth on online marketplaces. This role requires developing and executing a comprehensive marketing strategy while managing a team of marketers. Ideal candidates will possess excellent communication skills, critical thinking abilities, and a relevant degree. Growth opportunities within the group are available for top talents.

Benefits

Growth potential within the group

Qualifications

• Extreme ownership and strong critical thinking abilities.
• Excellent communication skills and ability to follow through with objectives.
• Analytical in problem-solving, comfortable working with numbers.

Responsibilities

• Lead and execute a comprehensive marketing strategy.
• Build a performance marketing engine, optimising Meta ads.
• Track and report on marketing workstreams to meet targets.

Skills

Ownership

Critical thinking

Excellent communication

Analytical skills

Time management

Education

Relevant degree in business, communications, nutrition

Job description

About Hi-Beau Group

Founded in 2004, Hi-Beau Group is home to Singapore’s largest NSF GMP Supplements factory, focusing on bringing “Made in Singapore” quality nutrients to consumers worldwide. For over two decades, our commitment is deeply rooted in a simple promise: to provide families and individuals with safe, natural, and clinically-proven supplements.

Guided by our motto “to share quality health products, from our family to yours,” we have grown from humble beginnings—a two-person team—into a hundred-member strong organisation, upholding unwavering standards of trust, safety, and stewardship. As proud pioneers in our field, Hi-Beau formulates, manufactures, exports, and distributes a portfolio of best-selling brands, including AVALON, US Clinicals, and Estalife, blending revered traditions from East and West with scientific rigor - We take pride in having our internal quality controls surpass regulatory standards, with each ingredient being supported by at least three clinical studies.

Our state-of-the-art laboratory, innovative formulations, and dedication to quality have positioned us as the preferred partner for OEM services within the nutraceutical sector. In Singapore, our products are available in over 600 retail locations and all major e-commerce channels. Today, Hi-Beau Group proudly serves customers in 15 nations, maintaining our heritage of wellness, integrity, and progress.

About Estalife

Estalife is our latest key brand and first brand to focus on direct-from-factory products. Estalife was rebranded in 2024 and has launched 39 new products within the last 20 months, with extraordinary growth of 60% MoM in 2024 and 20% MoM growth this year. This is helmed by Jia (me, the hiring manager), aiming to bring consumer demand-driven, quality supplements at extremely affordable prices to the masses. At this stage, we focus on E-Commerce sales - Shopee, Tiktok connecting us directly to our customers.

About the Role

This role is responsible for driving revenue growth on online marketplaces, as well as long term branding, by shaping and executing a comprehensive marketing strategy. You will lead a team of marketers, balancing a strategic, big-picture vision with meticulous attention to detail to enhance brand awareness and improve conversion rates across all channels. As the team manager, you will establish efficient systems and continuously refine workflows both within the team and cross-functionally, empowering your team to achieve executional excellence.

In addition to managing your team, you will serve as a key collaborator with senior stakeholders, partnering closely to develop and align on strategic business objectives. You will foster and embody a culture that promotes curiosity, innovation, and proactive problem-solving across the organisation.

Key Responsibilities

• Build a performance marketing engine, launching and optimising Meta ads and other channels to drive conversions.
• Lead and grow marketplace sales, owning revenue targets and partner relationships. Ensure all SLAs and deliverables are achieved.
• Define and deploy the brand story across all platforms. Refine product messaging and drive campaigns to maximise sales.
• Develop and launch 360° marketing plans—covering online, offline, and e-commerce—to acquire new customers and increase repeat sales, managing the marketing budget.
• Gather and act on customer feedback to improve service and platform experience.
• Conduct market research and present actionable insights that guide commercial decisions.
• Track, report, and address risks in all marketing workstreams, ensuring targets for time, cost, quality, and outcomes are met.

You should have / be

• Display extreme ownership, strong critical thinking abilities and ability to follow through with the objective of delivering results
• Self starter with the drive to work in a fast-paced, ever changing, high-growth organisation
• Multi-tasker; ability to handle tight deadlines while being detail-oriented
• Excellent communication skills, communicates clearly and concisely
• Have an analytical approach in problem solving and are comfortable working with numbers
• Strong time-management skills with a demonstrated ability to work independently as well as in a team environment
• An appetite to learn and at ease with uncertainty; open to challenging projects outside your comfort zone
• Willing and able to roll up your sleeves to do even the groundwork, as and when required

Qualification and Experience

• Relevant degree in business, communications, nutrition or relevant fields preferred, but flexible
• Superior communication and storyboarding skills
• Multi-lingual candidates are strongly preferred
• Excellent marketing ‘feel’ - innately knows what types of content will work and what will not

Growth potential in the Group

We are supportive of vertical, horizontal and diagonal growth within the group and there are available opportunities for our top talents to explore new portfolios and capabilities in our b2b division or across our other b2c brands.