Marketing Manager

USMART SECURITIES (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A fintech company in Singapore is seeking a marketing assistant to develop strategies for derivatives and CFD products. Responsibilities include digital campaign management and creation of educational content. Candidates should have a Bachelor's degree in Marketing or a related field, 1–2 years of relevant experience, and be fluent in English and Mandarin. Strong understanding of financial regulations is a plus.

Qualifications

• Minimum 1–2 years of marketing experience, preferably in financial services or fintech.
• Basic understanding of derivative products, especially CFDs, forex, and commodities.
• Ability to work in a fast-paced environment and multi-task.

Responsibilities

• Assist in developing and executing marketing strategies for derivatives and CFD products.
• Support product positioning and go-to-market strategies.
• Implement digital marketing campaigns across various channels.

Skills

Marketing strategy

Digital marketing

Content creation

Fluency in English

Fluency in Mandarin

Education

Bachelor's degree in Marketing, Business, Finance, or related field

Tools

Google Analytics

Meta Ads Manager

Job description

Key Responsibilities

• Assist in developing and executing marketing strategies to raise awareness and engage users for uSMART’s derivatives and CFD products (including gold, silver, forex, and equities).
• Support product positioning, messaging, and go-to-market strategies in collaboration with the product, sales, and compliance teams.
• Help plan and implement digital marketing campaigns across paid media, social media, email, SEO/SEM, and content channels.
• Assist in creating marketing materials and educational content for both retail and sophisticated investors.
• Monitor market trends and competitor activities to provide insights and recommendations for improvement.
• Support partnerships with media, influencers, and financial content platforms to promote CFD offerings.
• Track and report on campaign performance, providing insights for optimization.
• Ensure marketing activities comply with relevant regulations and guidelines.
• Communicate effectively with partners to strengthen relationships and ensure smooth collaboration.
• Assist in roadshows and branch activities, creating promotional materials as needed.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• Minimum 1–2 years of marketing experience, preferably in the financial services or fintech industry.
• Basic understanding of derivative products, especially CFDs, forex, and commodities trading.
• Experience in digital marketing, campaign management, and content creation.
• Fluency in English and Mandarin (to engage bilingual partners).
• Familiarity with analytics tools such as Google Analytics, Meta Ads Manager, etc.
• Ability to work in a fast-paced environment and support multiple projects.
• Knowledge of financial regulations and compliance is a plus.