Marketing Manager

FSK ADVISORY PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A consulting firm in Singapore is seeking a Marketing Manager to lead the planning, execution, and optimization of revenue-generating marketing campaigns. The ideal candidate will have over 5 years of experience in campaign management and the ability to collaborate across teams. This role offers a dynamic environment to implement strategic initiatives that align with organizational goals.

Qualifications

• 5+ years of experience in marketing campaign management.
• Ability to translate data insights into actionable strategies.
• Expertise in budgeting, timeline management, and stakeholder coordination.

Responsibilities

• Lead planning and execution of marketing campaigns.
• Monitor and evaluate campaign performance using KPIs.
• Collaborate with internal teams to execute campaigns.

Skills

Campaign management

Data analysis

Project management

Communication

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Microsoft Office Suite

Job description

Job Title: Marketing Manager (Campaigns & Promotions)

Department: Marketing

Reports To: Assistant Director / Senior Manager

Job Summary

We are seeking a strategic and results-driven Marketing Manager to lead the planning, execution, and optimization of revenue-generating marketing campaigns and promotions. This role requires a blend of analytical thinking, creative problem-solving, and cross-functional collaboration to deliver impactful initiatives that align with organizational goals. The ideal candidate will excel in managing end-to-end campaign cycles, from strategic planning and resource allocation to performance analysis and continuous improvement.

Key Responsibilities

1. Strategic Campaign Planning & Execution
   • Develop and maintain an annual marketing calendar, identifying key dates, events, and opportunities to maximize revenue growth.
   • Design tactical promotions and campaigns, establishing clear milestones, budgets, and resource allocation plans.
   • Formulate communication strategies and ensure seamless dissemination of plans to internal teams and stakeholders.
   • Continuously review and adjust strategies based on market trends, performance data, and business priorities.
2. Data-Driven Campaign Optimization
   • Monitor and evaluate campaign performance using KPIs (e.g., ROI, engagement, conversion) and analytics tools.
   • Collect and analyze data to generate actionable insights, providing recommendations for campaign adjustments and future strategies.
   • Prepare post-campaign reports to highlight successes, challenges, and opportunities for improvement.
3. Cross-Functional Collaboration
   • Partner with internal teams (e.g., Sales, Creative, Digital, Product) to ensure cohesive execution of campaigns and promotions.
   • Liaise with external vendors and agencies to align deliverables with brand guidelines and timelines.
4. Marketing Collateral Oversight
   • Manage the end-to-end development of marketing materials (print/digital), including copywriting, design, fact-checking, and proofreading.
   • Ensure all collateral aligns with brand standards and campaign objectives.
5. Additional Responsibilities
   • Support ad-hoc projects and initiatives as directed by the Assistant Director/Senior Manager.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing campaign management, preferably in a fast-paced, cross-functional environment.
• Proven ability to translate data insights into actionable strategies.
• Strong project management skills with expertise in budgeting, timeline management, and stakeholder coordination.
• Proficiency in analytics tools (e.g., Google Analytics) and Microsoft Office Suite.
• Excellent communication, editing, and presentation skills.

Preferred Competencies

• Agile mindset with the ability to adapt to shifting priorities.
• Detail-oriented with a commitment to accuracy and brand consistency.
• Collaborative team player with leadership capabilities.