MARKETING MANAGER

KOPPI KING PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading marketing firm in Singapore is seeking an innovative Marketing Manager to enhance brand visibility and profitability. The role involves optimizing marketing strategies, managing budgets, and utilizing various marketing channels. Candidates should have a Bachelor’s degree in marketing or business, with strong leadership and communication skills. The ideal individual will be adept in both digital and traditional marketing techniques, aimed at generating new business leads and improving campaign performance.

Qualifications

• Bachelor's degree in marketing, business or relevant field.
• Sound understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Proficiency with marketing research and statistical analysis.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Generate new business leads.
• Deploy successful marketing campaigns.
• Measure and report on marketing campaign performance.
• Analyze consumer behavior and adjust campaigns accordingly.

Skills

Creative thinking

Leadership skills

Project management

Digital marketing knowledge

Excellent communication skills

Education

Bachelor's degree in marketing or business

Tools

Marketing tools and software

Job description

Overview

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Qualifications

• A Bachelor’s degree in marketing, business or any other relevant field.
• Sound understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Knowledge of digital marketing and social media marketing strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).