Marketing Manager

THE PROVIDORE SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking a Marketing Manager to develop and implement comprehensive marketing plans. The ideal candidate will have at least 5 years of experience in the industry, strong skills in brand management, and a track record of successful digital marketing campaigns. Responsibilities include managing the marketing team and driving innovative promotion strategies.

Qualifications

• At least 5 years of marketing experience, preferably in the F&B, retail, or lifestyle industry.
• Strong understanding of brand management, digital marketing, and campaign execution.
• Creative, detail-oriented, and able to balance multiple projects.

Responsibilities

• Develop and implement comprehensive marketing plans aligned with brand vision.
• Plan, execute, and monitor seasonal campaigns and product launches.
• Oversee digital presence, including social media and e-commerce content.
• Build and maintain relationships with media partners and influencers.
• Lead and mentor members of the marketing team.

Skills

Brand management

Digital marketing

Campaign execution

Writing and communication

Creative design

Time management

Education

Bachelor’s degree in Marketing

Tools

Marketing tools

Social media platforms

Job description

Key Responsibilities

Brand & Strategy

• Develop and implement comprehensive marketing plans aligned with The Providore’s brand vision and business goals.

• Maintain and strengthen brand consistency across all marketing touchpoints, both online and offline.

• Conduct regular market and competitor analysis to identify opportunities for growth and innovation.

Campaigns & Promotions

• Plan, execute, and monitor seasonal campaigns, product launches, and collaborations.

• Work closely with operations, retail, and café teams to support promotional activities that drive traffic and sales.

• Evaluate campaign performance through data-driven insights and report outcomes to management.

Digital Marketing & Content

• Oversee The Providore’s digital presence — including social media, website, email marketing, and e-commerce content.

• Develop engaging storytelling content that reflects the brand’s lifestyle and values.

• Manage paid digital campaigns and track key performance metrics (e.g., engagement, conversion, ROI).

Partnerships & Community Engagement

• Build and maintain relationships with media partners, influencers, and collaborators.

• Identify and lead brand partnerships that enhance visibility and align with The Providore’s positioning.

• Coordinate brand events, workshops, and community activities that foster brand loyalty.

Creative Direction

• Work with internal teams and creative agencies to produce marketing materials, including photography, menus, packaging, and visuals.

• Ensure high standards of design and communication that embody The Providore’s brand identity.

Leadership & Reporting

• Lead and mentor members of the marketing team.

• Manage marketing budgets and ensure cost-effective use of resources.

• Provide regular performance updates and strategic recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.

• At least 5 years of marketing experience, preferably in the F&B, retail, or lifestyle industry.

• Strong understanding of brand management, digital marketing, and campaign execution.

• Excellent writing, communication, and storytelling skills.

• Creative, detail-oriented, and able to balance multiple projects.

• Proficient in marketing tools and social media platforms