Marketing manager

KVALITO FOOD PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic food and beverage brand in Singapore is seeking a content marketing manager to lead its marketing initiatives. The successful candidate will have over 3 years of experience in marketing, showcasing a strong ability to tell compelling stories and execute campaigns effectively. This role offers the chance to shape the brand's voice and engage with decision-makers directly, along with performance-based incentives and opportunities for team growth.

Benefits

Yearly performance-based incentives

Wellness learning allowance

Direct collaboration with the founder

Qualifications

• 3+ years of experience in marketing, content, or brand-building roles.
• Strong sense of storytelling and execution discipline.
• Comfortable in a fast-paced, high-growth F&B environment.

Responsibilities

• Lead the monthly content calendar across various platforms.
• Plan and execute product-specific campaigns.
• Track key content and campaign metrics.
• Manage team deliverables with quality and consistency.
• Ensure marketing materials align with brand voice.

Skills

Marketing expertise

Storytelling ability

Content creation

Team management

Social media proficiency

Job description

🔑Key Responsibilities

1.Content Planning & Execution

• Lead the monthly content calendar across TikTok, Instagram, RED, and Email

• Script short-form videos and posts in line with brand tone and campaign themes

• Work closely with marketing team on scheduling, caption writing, and idea research

• Attend and direct photo/video shoots; coordinate with internal or external creatives

• Step in to edit or review content using CapCut/Canva when needed

2.Campaign Development & Management

• Plan and execute seasonal and product-specific campaigns (store launches, sachet line, gifting, etc.)

• Collaborate with operations and product teams to align visuals, messaging, and launch timelines

• Manage influencer outreach, PR content, and event promotions

3.Performance & Reporting

• Track key content and campaign metrics (engagement, reach, conversion)

• Create monthly reports with insights and recommendations for improvement

• Experiment with different formats and hooks to optimize audience engagement

4.Team Building & Leadership

• Manage team to execute deliverables with quality and consistency

• Set up basic SOPs, campaign trackers, and content systems

• As the company scales, participate in hiring and onboarding future marketing team members

5.Brand Voice & Creative Strategy

• Ensure that all marketing materials, captions, and visuals are aligned with AMACHA’s tone, purpose, and positioning

• Help shape the storytelling narrative across platforms — from founder videos to customer UGC

✅Who We’re Looking For

• 3+ years of experience in marketing, content, or brand-building roles

• A doer with a strong sense of storytelling and execution discipline

• Comfortable working in a fast-paced, high-growth F&B environment

• Confident scripting, reviewing, and directing content — not just overseeing it

• Positive team player who can manage juniors while getting things done themselves

• Bonus if you’ve worked in a startup, content agency, or early-stage brand

🚀What We Offer

• A leadership role in a brand that’s scaling locally and regionally

• Freedom to shape AMACHA’s voice and campaigns from the inside out

• Future headcount and team-building opportunities

• Yearly performance-based incentives

• Wellness learning allowance

• Working directly with the founder and decision-makers