Marketing Manager

SG Gymnastics Academy; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading sports academy in Singapore is looking for a Marketing Specialist to develop marketing strategies and manage digital campaigns. The ideal candidate will strategize marketing goals, handle campaign execution, and manage social media content. Strong experience in digital marketing and social media management is essential for this role.

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong understanding of digital marketing channels and tools.
• Ability to analyze campaign performance and optimize accordingly.

Responsibilities

• Develop and strategize marketing goals aligned with target audience.
• Plan and execute multi-channel digital campaigns for lead generation.
• Manage social content calendar across various platforms.

Skills

Digital marketing strategy

Social media advertising

Campaign management

Content creation

Analytical skills

Job description

Marketing Strategy and Planning

• Develop and strategize marketing goals and initiatives aligned with the company's target audience.
• Stay up-to-date with the latest marketing trends, conduct competitive analysis, and explore new communication techniques and digital platforms.
• Collaborate with internal stakeholders to derive marketing strategies to drive business goals.

Campaign Management

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing to enhance lead generation.
• Liaise with external vendors and media agencies to negotiate, brief, plan and execute campaigns.
• Conduct post-campaign analysis and reporting to derive key learnings.
• Responsible for creating campaign assets across various ad platforms, including Facebook, LinkedIn, Google Ads, TikTok, etc.
• Develop and implement monthly/quarterly marketing social media plans with effective social advertising strategies to achieve business objectives.

Social Media Management

• Plan monthly social content calendar, across various social media platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn and YouTube.
• Handle content creation and posting on the company's social media platforms.
• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social marketing advertising, email marketing and content marketing to enhance lead generation.
• Prepare weekly/monthly updates on social platform performance, monitor and analyse campaign performance, providing insights and recommendation for optimization.