marketing Manager

GRD VISA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job description

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the company’s goals and objectives.
• Design and manage marketing campaigns across various channels, including digital, print, and social media.
• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Analyze customer behavior and preferences to inform marketing strategies and identify target audiences.
• Plan and execute advertising campaigns, including online ads, print ads, and outdoor advertising.
• Develop and manage the marketing budget, allocating resources effectively to achieve marketing objectives.
• Monitor expenses and ensure marketing activities are within budget.
• Lead and manage the marketing team, providing guidance, support, and performance feedback.
• Prepare and present reports on marketing performance, including campaign results and ROI.
• Develop strategies to engage and retain customers through loyalty programs, personalized communication, and customer feedback. Stay updated on the latest marketing trends, technologies, and best practices.