Marketing Manager

AVENUE K PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A reputable marketing firm in Singapore is looking for a Marketing Manager to develop and execute marketing strategies, manage campaigns, and lead a team. The ideal candidate will have a Bachelor's degree in Marketing or Business, strong leadership skills, and proficiency in Microsoft Office. Responsibilities include conducting market analyses, creating marketing materials, and ensuring effective communication with stakeholders. This position offers an opportunity to significantly impact the company's marketing efforts.

Responsibilities

• Formulates and proposes marketing strategies in line with corporate strategy.
• Conducts analysis of marketing campaign effectiveness.
• Interviews, hires, and trains marketing staff.
• Oversees creative development of marketing materials.
• Establishes marketing goals based on performance and forecasts.
• Researches market trends and competitor products.
• Researches and analyzes market trends.
• Works on detailed marketing plans.
• Oversees marketing material development.
• Communicates with media and services.
• Provides information to clients and represents the department.
• Develops cost-effective marketing plans.
• Tracks sales data, creates reports and presentations.
• Adjusts marketing strategies as needed.
• Builds relationships with content providers.
• Improves customer database development.
• Assesses marketing material quotations.
• Maintains relationships with partner organizations.
• Assists management with projects.

Skills

Creativity

Adaptability

Research

Analysis

Writing

Public speaking

Interpersonal communication

Leadership

People management

Detail-oriented

Copywriting

Multi-tasking

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Microsoft Office

Mac OS

Windows OS

Job description

DUTIES & RESPONSIBILITIES

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyzes market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills