Marketing manager

FDESG PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing firm in Singapore seeks a skilled marketing professional to develop and execute comprehensive strategies while managing campaigns across various channels. The ideal candidate will lead marketing teams, conduct market research, and ensure effective budget management. A bachelor's degree in a related field and a strong track record in campaign management are required. This role emphasizes leadership, analytical skills, and digital marketing proficiency.

Qualifications

• Experience in marketing with a proven track record of successful campaign management.
• Strong capabilities in interpreting market data and campaign results.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Plan, implement, and oversee marketing campaigns.
• Conduct market research to identify customer needs.
• Manage marketing budgets effectively.
• Lead and mentor marketing teams.
• Monitor campaign performance using KPIs.
• Collaborate with sales and product development.
• Maintain consistent brand image across channels.

Skills

Leadership skills

Analytical skills

Digital marketing proficiency

Strategic thinking

Project management

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Key Responsibilities

• Strategy Development: Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.
• Campaign Management: Plan, implement, and oversee marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.
• Market Research: Conduct market research to understand customer needs, identify new opportunities, and monitor industry and competitor activities.
• Budget Management: Manage marketing budgets and allocate resources effectively to maximize the return on investment.
• Team Leadership: Lead and mentor marketing teams, providing guidance and direction to marketing professionals.
• Performance Analysis: Monitor campaign performance using key performance indicators (KPIs) and analytics, providing feedback to optimize strategies.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to create a cohesive brand message and ensure marketing efforts support sales goals.
• Brand Management: Maintain a consistent brand image and message across all marketing communications and platforms.

Essential Skills

• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities.
• Excellent project management and organizational skills.

Typical Qualifications

• A bachelor's degree, often in marketing, communications, business, or a related field.
• Significant experience in marketing, with a proven track record of successful campaign management.