Marketing Manager

IQPC WORLDWIDE PTE LTD; Singapore; Hybrid; SGD 40,000 - 60,000; Full time

Job summary

A leading global events company based in Singapore is seeking a Marketing Manager to create and execute innovative marketing plans for APAC events. The role involves managing multi-channel campaigns and developing relationships with media partners. The ideal candidate has a Bachelor's degree in marketing or communications and at least 1 year of marketing experience. This position offers a hybrid working arrangement and a dynamic work environment.

Benefits

Hybrid working arrangement

Exciting marketing campaigns

Great working environment, Centrally located

Qualifications

• Bachelor’s degree required, preferably in marketing, public relations or communications.
• At least 1+ years marketing experience preferred.
• Experience creating traditional and digital marketing campaigns.

Responsibilities

• Create and execute innovative marketing plans for events across APAC.
• Drive targeted delegate and sponsor leads via social media and email marketing.
• Develop content calendar and distribute content to generate leads.

Skills

Creating traditional marketing campaigns

Creating digital marketing campaigns

Managing social media platforms

Using Google Analytics

Email marketing

Education

Bachelor’s degree in marketing, public relations or communications

Tools

CRM systems

Job description

Roles & Responsibilities

IQPC has an exciting opportunity for an ambitious Marketing Manager to join the team! In this role you'll be responsible for creating and executing innovative marketing plans for events across APAC. This position will provide you with great learning opportunities, a dynamic environment and a high level of responsibility. It will provide you with an in-depth understanding of how to manage large multi-channel marketing campaigns from start to finish.

• Hybrid working arrangement
• Exciting marketing campaigns
• Great working environment, Centrally located

Marketing Campaign Management

• Strategize and develop marketing plans, budgets, campaign schedules and ensure timely implementation of digital and offline activity
• Drive targeted delegate and sponsor leads via
  • Social media campaigns that engage the community.
  • Effective E‑Mail marketing
  • Compelling web copy and optimized websites

Content Development & Distribution

• Develop content calendar, create relevant content pieces to support marketing campaign and nurture qualified leads
• Distribute content through websites, media partners, social media and e‑mail marketing to generate leads

Develop / Maintain Relationships with Media Partners

• Create new and develop existing relationships with leading trade press and industry bodies. Create innovative partnership agreements which will drive interest for the event.
• Create pre & post‑event reports / articles / interviews to be featured in leading industry publications

Requirements

• Bachelor’s degree, required, preferably in marketing, public relations or communications
• At least 1+ years marketing experience preferred
• Experience creating traditional and digital marketing campaigns
• Experience creating and managing social media platforms
• Experience using Google Analytics, CRM systems, Email marketing