Marketing Manager

LINKS HR SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading recruitment firm in Singapore is looking for a Senior Marketing Specialist to design and lead social media marketing strategies. This role requires strong creative and analytical skills, with over 4 years of experience in marketing within high-growth environments. The ideal candidate will excel in collaboration, communication, and data-driven decision-making. Proficiency in additional languages is a plus.

Qualifications

• Over 4 years of experience in marketing or social media marketing.
• Strong understanding of social media and content creator landscape.
• Proficiency in at least one additional language, preferably Japanese or Korean.

Responsibilities

• Design and own social media marketing framework.
• Create culturally aligned campaigns for target markets.
• Manage campaigns with partners across multiple platforms.

Skills

Social media marketing

Data-driven decision making

Communication skills

Creative narrative crafting

Collaboration

Education

Bachelor’s degree or above

Tools

SQL

Tableau

Job description

Responsibilities :

• Build from 0 → 1: Design and own our social media marketing framework, from discovery and negotiation to collaboration models and performance evaluation.
• Drive local resonance: Create campaigns that align perfectly with cultural nuances and social media trends in the target market. Ensure every post, script, and story feels authentic to the audience.
• Lead campaigns end-to-end: Manage creative development, briefing, and delivery with partners and agencies across multiple platforms.
• Optimize with data: Measure what works (and what doesn’t) and turn campaign data into insights. Continuously refine storytelling angles to improve ROI.
• Connect online and offline: Plan meetups, brand pop-ups, and offline community events that extend our digital presence into real life.
• Collaborate cross-functionally: Work with product, design, community, and growth teams to localize brand messaging and improve the user journey.

Requirements :

• Bachelor’s degree or above.
• Excellent command of English and strong communication skills to collaborate effectively with stakeholders.
• More than 4 years of experience in marketing or social media marketing, ideally within consumer tech or high-growth startup environments.
• Strong data-driven decision-making mindset, with hands-on experience using SQL and Tableau (or similar tools).
• Deep understanding of social media and content creator landscape – you know which voices drive trends and influence audiences.
• Proven success in building marketing programs from the ground up and achieving measurable user growth.
• Excellent organizational and cross-functional collaboration skills, especially in multicultural environments.
• Balance of creativity and structure – able to craft compelling narratives as well as clear, data-backed reports.
• Open to occasional short-term business trips.
• Proficiency in at least one additional language, preferably Japanese or Korean, in addition to English and Chinese.