Marketing Manager

SG GYMNASTIC ACADEMY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading gymnastics academy in Singapore is seeking a marketing professional to lead strategy development and execution. Responsibilities include planning multi-channel campaigns, social media management, and analyzing marketing performance. The ideal candidate should be innovative and up-to-date with the latest marketing trends.

Responsibilities

• Develop and strategize marketing goals and initiatives aligned with the company's target audience.
• Stay up-to-date with marketing trends and conduct competitive analysis.
• Plan and execute multi-channel digital campaigns to enhance lead generation.

Job description

Marketing Strategy and Planning

• Develop and strategize marketing goals and initiatives aligned with the company's target audience.
• Stay up-to-date with the latest marketing trends, conduct competitive analysis, and explore new communication techniques and digital platforms.
• Collaborate with internal stakeholders to derive marketing strategies to drive business goals.

Campaign Management

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing to enhance lead generation.
• Liaise with external vendors and media agencies to negotiate, brief, plan and execute campaigns.
• Conduct post-campaign analysis and reporting to derive key learnings.
• Responsible for creating campaign assets across various ad platforms, including Facebook, LinkedIn, Google Ads, TikTok, etc.
• Develop and implement monthly/quarterly marketing social media plans with effective social advertising strategies to achieve business objectives.

Social Media Management

• Plan monthly social content calendar, across various social media platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn and YouTube.
• Handle content creation and posting on the company's social media platforms.
• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social marketing advertising, email marketing and content marketing to enhance lead generation.
• Prepare weekly/monthly updates on social platform performance, monitor and analyse campaign performance, providing insights and recommendation for optimization.