Marketing Manager

XIABUXIABU CATERING MANAGEMENT (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading catering management firm in Singapore is looking for a Marketing Specialist to develop and execute marketing strategies. Ideal candidates should have 5 to 8 years of relevant experience in the F&B sector, strong communication skills, and the ability to handle multiple marketing campaigns. This role involves developing creative briefs, executing multichannel campaigns, and conducting market analysis to align with business objectives.

Qualifications

• 5 to 8 years of relevant working experience, preferably in the F&B industry.
• Keen insights and organizational management skills.
• Familiarity with international and China F&B branding and its marketing strategies.

Responsibilities

• Develop creative briefs and guide creative direction.
• Conceptualize and execute multichannel campaigns.
• Design and oversee digital marketing plans.
• Conduct market intelligence and consumer insights projects.

Skills

Strong planning and execution of marketing programs

In-depth knowledge of Singapore F&B market

Strong written and oral communication skills

Ability to work with cross-cultural teams

Education

Diploma and above in Marketing, Business Administration or equivalent

Job description

Job Scope

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Design and oversee digital marketing plans including our marketing database, email, and display advertising campaigns
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for our product/menu offerings
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Conduct outlet briefings for major marketing campaigns

Job Requirements

• Diploma and above in Marketing, Business Administration or equivalent
• 5 to 8 years’ relevant working experiences preferably in F&B industry
• In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
• Familiar with international and China F&B branding, and its marketing/PR strategies
• Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
• Strong written and oral communications skills
• Resilience in meeting tight deadlines and concurrently handling different marketing campaigns
• Ability to work with cross-cultural teams and groups internationally