Marketing Manager

MDESG PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing agency based in Singapore is seeking a Marketing Manager to develop and execute marketing strategies that align with business objectives. The successful candidate will lead a team, manage campaigns across digital and traditional channels, and conduct market research to support business growth. Strong leadership and analytical skills are essential, along with the ability to collaborate across departments to ensure cohesive brand messaging.

Qualifications

• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities.
• Excellent project management and organisational skills.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Plan and oversee marketing campaigns across different channels.
• Conduct market research to understand customer needs.
• Manage marketing budgets to maximise return on investment.
• Lead and mentor marketing teams.
• Monitor campaign performance and provide feedback.
• Collaborate with sales and product development teams.
• Maintain a consistent brand image.

Skills

Leadership and communication skills

Analytical ability

Proficiency in marketing channels

Strategic thinking

Project management

Job description

Key Responsibilities

• Strategy Development: Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.
• Campaign Management: Plan, implement, and oversee marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.
• Market Research: Conduct market research to understand customer needs, identify new opportunities, and monitor industry and competitor activities.
• Budget Management: Manage marketing budgets and allocate resources effectively to maximise the return on investment.
• Team Leadership: Lead and mentor marketing teams, providing guidance and direction to marketing professionals.
• Performance Analysis: Monitor campaign performance using key performance indicators (KPIs) and analytics, providing feedback to optimise strategies.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to create a cohesive brand message and ensure marketing efforts support sales goals.
• Brand Management: Maintain a consistent brand image and message across all marketing communications and platforms.

Essential Skills

• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities.
• Excellent project management and organisational skills.