Marketing Manager

BESPOKEWEARAI PTE. LTD.; Singapore; Hybrid; SGD 50,000 - 80,000; Full time

Job summary

A pioneering AI-fashion brand in Singapore is seeking a Marketing Manager to lead their marketing strategy across digital and social channels. The role involves developing campaigns, managing collaborations, and analyzing campaign performance. Ideal candidates will have 4–6 years of marketing experience, especially in fashion or luxury. This position offers competitive compensation and the opportunity to shape the brand's global narrative.

Benefits

Competitive compensation

Performance-based incentives

Opportunities for creative leadership

Qualifications

• 4–6 years of experience in marketing, preferably in fashion, beauty, or luxury brands.
• Deep understanding of social media trends and storytelling for visual-first brands.
• Strong sense of aesthetics and attention to tone, rhythm, and visual composition.

Responsibilities

• Develop and execute integrated marketing campaigns across various channels.
• Oversee content creation for social media platforms.
• Manage brand collaborations and influencer partnerships.
• Analyze campaign performance and customer insights.

Skills

Experience in marketing

Understanding of social media trends

Aesthetic sense and attention to detail

Hands-on experience with Meta Ads Manager

Excellent writing and communication skills

Strategic thinking

Passion for fashion, design, and technology

Tools

Meta Ads Manager

TikTok Ads

Google Analytics

Job description

Marketing Manager

Location: Singapore (Hybrid)

Company: BespokeWearAI

Type: Full-time

About Us

BespokeWearAI is the world’s first AI-powered bespoke bridal studio — from AI previews to your final handcrafted gown.

We combine advanced technology with couture craftsmanship to redefine how brides design, fit, and receive their dream wedding dresses. Every detail, from our TrueForm AI measurement engine to our BW Couture Experience, is designed to bring personalization, precision, and elegance to bridalwear.

The Role

You will lead BespokeWearAI’s marketing strategy across digital, social, and brand channels — building awareness, trust, and engagement with brides globally. This role blends creative storytelling, data-driven execution, and a deep appreciation for luxury branding.

Key Responsibilities

• Develop and execute integrated marketing campaigns across paid, owned, and earned channels
• Oversee content creation across Facebook, Instagram, TikTok, Lemon 8, and emerging bridal platforms
• Manage brand collaborations, influencer partnerships, and press outreach
• Plan and optimize paid media campaigns on Meta, TikTok, and Google Ads
• Strengthen the brand’s tone, visual identity, and storytelling consistency
• Analyze campaign performance and customer insights to refine strategy
• Support launch activities, events, and partnerships
• Collaborate closely with the founders, designers, and tech team to align marketing with product innovation

About You

• 4–6 years of experience in marketing, preferably in fashion, beauty, or luxury brands
• Deep understanding of social media trends and storytelling for visual-first brands
• Strong sense of aesthetics and attention to tone, rhythm, and visual composition
• Hands‑on experience with Meta Ads Manager, TikTok Ads, and Google Analytics
• Excellent writing and communication skills
• Strategic thinker with the ability to execute independently in a fast-moving startup environment
• Passionate about fashion, design, and technology

Why Join Us

• Shape the global narrative for a pioneering AI-fashion brand
• Work closely with creative founders who value innovation and craftsmanship
• Be part of a culture built on design integrity, simplicity, and purpose
• Competitive compensation and performance‑based incentives
• Opportunities for creative leadership and growth

To Apply

Send your CV and a short portfolio (or examples of campaigns you’ve led) to [e-mail].

Please include a short paragraph on why BespokeWearAI’s vision resonates with you.