Marketing Manager

HERITAGE HOSPITALITY PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading hospitality firm in Singapore is looking for a Marketing Manager to shape their brand and marketing strategies. The role requires at least 5 years of experience in brand marketing within hospitality or lifestyle sectors. You will oversee campaigns, drive digital strategies, and collaborate with various teams to create engaging experiences. This position demands a blend of creativity and strategic thinking, with a focus on relationship building.

Qualifications

• 5+ years in brand marketing or communications within hospitality or related industries.
• Strong grasp of digital marketing with a focus on engagement.
• Proven project management skills with attention to detail.

Responsibilities

• Lead the brand and marketing strategy for the hotel.
• Develop creative campaigns and manage media relations.
• Drive digital initiatives and leverage guest data for engagement.

Skills

Brand marketing

Digital marketing

Content creation

Strategic thinking

Relationship building

Job description

At 21 Carpenter, every detail tells a story — from the heritage architecture to the modern design

that connects guests to the city’s creative pulse.

The Marketing Manager plays a key role in shaping that story, leading the brand, communications, and partnerships that define the hotel’s presence across hospitality, dining, and lifestyle experiences.

This role blends strategy and creativity — driving awareness, engagement, and revenue through compelling storytelling, digital innovation, and collaborations that resonate with today’s discerning traveller. You’ll partner closely with the Director of Revenue & Marketing to bring 21 Carpenter’s brand vision to life while achieving measurable commercial impact.

WHAT YOU’LL DO

Brand & Positioning

• Champion the hotel’s brand identity, ensuring a cohesive and authentic voice across all touchpoints — from guest communications to social storytelling.
• Develop and execute the annual Marketing & Events Plan that supports business goals, brand positioning, and key revenue drivers.
• Identify audience opportunities and niche markets across leisure, corporate, and F&B segments.

Campaigns & Storytelling

• Conceptualise and launch creative, integrated campaigns that showcase the hotel, restaurant, and bar — combining content, PR, and digital reach.
• Lead the creation of high-quality visuals, content, and experiences that capture the spirit of 21 Carpenter.
• Manage media relationships, PR initiatives, and influencer collaborations that amplify brand presence locally and regionally.

Digital & CRM

• Drive the hotel’s digital strategy — from social media and paid campaigns to website optimization and online storytelling.
• Leverage guest data and CRM insights to grow engagement, loyalty, and repeat bookings.
• Track, analyse, and report on marketing performance to continually refine strategy and investment.

Partnerships & Community

• Cultivate brand and community partnerships that align with 21 Carpenter’s ethos — design, culture, sustainability, and wellness.
• Curate meaningful events and activations that position the hotel as a destination for experiences, not just stays.
• Collaborate with Sales and F&B teams to create marketing-led opportunities that drive awareness and revenue.

Leadership & Collaboration

• Foster strong internal communication to ensure alignment across departments and consistency in brand execution.
• Stay ahead of market trends and competitor activity to keep the brand fresh, relevant, and distinctive.

WHAT YOU BRING

• At least 5 years of experience in brand marketing or communications within hospitality, lifestyle, luxury, or F&B industries.
• Strategic thinker with a creative flair — comfortable balancing art and analytics.
• Strong grasp of digital marketing, content creation, and social storytelling.
• Proven ability to manage projects end-to-end with energy, focus, and attention to detail.
• Excellent communication, presentation, and relationship-building skills.
• Passion for design, culture, and hospitality experiences that inspire connection.