Marketing Manager

NANYANG ASIA COLLEGE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A growing educational institution in Singapore seeks an experienced Marketing Manager to lead marketing initiatives, enhance brand presence, and drive student enrollment. Responsibilities include executing marketing strategies, managing digital campaigns, and overseeing promotional events. The ideal candidate has a Bachelor's Degree, at least 1 year of marketing experience, and strong leadership skills.

Qualifications

• Minimum 1 year of marketing experience, ideally in education or B2B.
• Proven track record in successful multi-channel marketing campaigns.
• Exceptional communication and leadership skills.

Responsibilities

• Design and execute comprehensive marketing strategies.
• Champion the college’s brand identity across all messaging.
• Oversee digital marketing efforts for maximum engagement.
• Plan and manage promotional events and program launches.
• Analyze industry trends to inform marketing decisions.
• Lead and mentor a high-performing marketing team.

Skills

Digital marketing platforms

Communication skills

Project management

Leadership

Creative mindset

Education

Bachelor’s Degree in Marketing, Business, Communications, or related discipline

Tools

Google Ads

Meta Business Suite

LinkedIn Campaign Manager

Analytics tools

Job description

Marketing Manager – Nanyang Asia College Pte Ltd

Nanyang Asia College Pte Ltd is seeking an experienced and dynamic Marketing Manager to lead our marketing efforts and elevate our brand presence across Singapore and beyond. This is a unique opportunity to shape the future of a growing institution by crafting impactful campaigns that resonate with students, parents, and industry partners.

🎯 Key Responsibilities

• Strategic Leadership: Design and execute comprehensive marketing strategies aligned with institutional goals to drive student enrollment and brand growth.
• Brand Management: Champion the college’s brand identity through consistent messaging across advertising, public relations, and visual communications.
• Digital Excellence: Oversee digital marketing efforts including SEO/SEM, social media, email campaigns, and website content to maximize reach and engagement.
• Event Activation: Plan and manage promotional events, open houses, exhibitions, and program launches that showcase our academic offerings and community impact.
• Collaborative Execution: Work closely with academic departments, admissions, and external agencies to produce high-quality marketing materials and campaigns.
• Market Intelligence: Analyze industry trends, competitor activities, and campaign performance to inform data-driven decisions and optimize future initiatives.
• Team Development: Lead and mentor a high-performing marketing team, fostering creativity, accountability, and continuous improvement.
• IT & Accounts Support: Assist in basic IT-related tasks such as website updates, system troubleshooting, and coordination with IT vendors. Provide support in accounts-related matters including invoice tracking, budget monitoring, and coordination with the finance team.

📌 Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 1 years of marketing experience, ideally within education or B2B sectors.
• Proven track record in developing and executing successful multi-channel marketing campaigns.
• Proficiency in digital marketing platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and analytics tools.
• Exceptional communication, project management, and leadership skills.
• Creative mindset with a strong focus on results and ROI.

📍 Location:
Jurong East, Singapore (walking distance from MRT station)

🕒 Working Hours:
Monday to Saturday (9am - 6pm, 5.5days)