Marketing Manager

TIPSY BIRD PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A vibrant marketing agency in Singapore seeks a Marketing Manager to develop strategies and lead marketing initiatives. The ideal candidate will possess a strong background in marketing, excellent communication skills, and a passion for nightlife and entertainment. Responsibilities include overseeing campaigns, managing budgets, and collaborating with teams to drive brand growth.

Qualifications

• 3-5 years of well-rounded marketing experience in the related field.
• Excellent presentation skills.
• Prior experience in music, nightlife, hospitality, and entertainment is advantageous.

Responsibilities

• Develop and refine marketing strategies and growth programs.
• Conceptualize and deliver innovative marketing campaigns.
• Supervise digital marketing initiatives and track performance.
• Oversee marketing budgets and analyze KPIs.
• Collaborate with various teams to support business goals.

Skills

Excellent organisational skills

Good communication skills

Strategic thinking

Leadership

Creativity

Education

Bachelor's degree in marketing or business

Job description

Marketing Strategy & Brand Growth

• Develop, implement, and continuously refine marketing strategies and growth programs to achieve both financial targets and brand objectives.
• Conduct market research and competitor analysis to define target customer segments and optimize messaging for maximum impact.
• Lead initiatives to strengthen brand positioning, drive customer engagement, and increase revenue streams across outlets.
• Identify and cultivate strategic partnerships with key industry players, vendors, and collaborators to generate value for the Group.
• Plan, execute, and oversee promotional programs, events, and campaigns aimed at reaching and converting prospective customers.

Creative Ideation & Campaign Leadership

• Conceptualize and deliver innovative marketing campaigns with strong storytelling, dynamic visuals, and compelling copywriting.
• Stay abreast of emerging trends, technologies, and digital platforms to keep campaigns fresh and relevant.
• Lead brainstorming sessions and work closely with internal teams and external vendors to ensure creative vision is executed effectively.
• Transform ideas into actionable marketing initiatives, balancing creativity with measurable outcomes.

Digital & Social Media Management

• Supervise the planning, execution, and optimization of digital marketing initiatives, including social media (Facebook, Instagram, TikTok), online advertising, and content marketing.
• Track digital performance metrics, optimize campaigns for engagement, conversions, and ROI.
• Drive audience growth, brand awareness, and engagement through innovative digital strategies and influencer collaborations.

Operational Excellence & Reporting

• Oversee marketing budgets, ensuring cost-effective allocation of resources and alignment with business priorities.
• Monitor, analyze, and report on marketing KPIs, trends, and campaign performance; propose action plans to address gaps or capitalize on opportunities.
• Continuously review and improve marketing workflows, processes, and systems to enhance efficiency and effectiveness.
• Provide administrative support for marketing operations and handle ad-hoc projects as needed.

Cross-Functional Collaboration & Leadership

• Collaborate with restaurant operations, sales, and product teams to ensure marketing initiatives support business goals.
• Guide and mentor junior marketing staff, fostering a culture of creativity, accountability, and performance excellence.
• Serve as the marketing point of contact for internal stakeholders and external partners, ensuring smooth execution of initiatives.

Events & Experiential Marketing

• Conceptualize, plan, and execute events, tastings, and brand activations that drive customer engagement and loyalty.
• Ensure all events align with brand identity, messaging, and business objectives.

Requirements:

• Bachelor's degree in marketing or business.
• 3-5 years of well-rounded marketing experience in the related field is required for this position.
• Excellent organisational and time management skills.
• Good communication and interpersonal skills.
• Excellent presentation skills.
• Prior experience and a love for music, nightlife, hospitality, and entertainment is advantageous – as these are the things we live and breathe daily.
• Able to commit to a non-desk-bound role and hours when situation calls for it.
• Excellent communication and strategic thinking abilities with a problem-solving aptitude.
• Strong leadership mindset with skills in strategic planning, goal setting and process development.
• Mentor the marketing team and create opportunities for professional development.
• Solid understanding of broad marketing concepts to align with business goals.